Can 1 product store be profitable? Should we add more products around it? Seems like we only break even with 1 product store sales.
I love this. A 1 product store can absolutely be profitable. Some of the top Shopify stores have 10 products or less. A 1 product store lets you focus on really selling that product well, keeping your offer simple. With that said, the viability really depends on the product. It has to be a really good product, and it helps if it’s higher end. You can absolutely be successful with a lower priced product but you’d need to do incredible volume to make it work.