11 Reached Checkouts but No Sales — What Could Be Wrong?

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Hi everyone,

My Shopify store has recorded 11 reached checkouts, but I still haven’t received any completed orders.

I would appreciate any advice on what I should check or improve.

Btw, I used famous app to find this winning product and copied webstore with high sales using AI.

Thank you!

What feedback do you want?

What could be causing customers to leave at the checkout stage? Could it be related to payment methods, shipping costs, checkout errors, lack of trust, or something else?

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Hi @resad93

11 you say, that is a number that you should not worry about, and that can not give you the full picture. Wait until 100, 1000. Also, anyway, can you check if those were bots, the country of origin?

You seemed to copy the right store, as yours look clean, have the right info, blocks, and sections. Yes, a bit of AI but some people would not mind.

What is one red flag for me is that your store is missing the About Us page, and policies are default with no contact information besides email. That is not enough for me.

The second red flag is reviews; you say you have no sales, but where are those reviews coming from? Also, "Camarlo P60 FlexView™ ": do you really have a trademark? Not sure, but for that you could be sued. Or you can sue everyone else that sells the same product :slight_smile:

Next thing is the price: how did you get to $55? Why not $85? Looks random. But second question: why would customers trust your store without any business details, compared to, for example, Walmart that sells it for $23.66? And yours is $55. Note that $38 is fine; I saw a few sites, like Amazon, between $30 and $40. But just to have a discount, it sounds better, no?
Do you search other stores and compare when buying anything?

I think you will be fine; the pages are solid. Just check those policy pages; they do not have a header or footer.

Good luck

11 checkouts is a small sample, but I would check these today:

  1. Place a test order on mobile using Shopify Payments test mode, then try PayPal or another live method with a low-value discount. Confirm shipping rates, taxes, payment errors, and confirmation emails all work.

  2. In Analytics, open the checkout sessions and check country, device, and traffic source. If they come from unsupported countries or show repeated patterns, they may be bots rather than buyers.

  3. Check the final total. A $38.50 item with unexpected shipping or long delivery times can kill the order. Show the shipping cost and estimated delivery date before checkout.

  4. Add real business contact details, complete policy pages, and only use reviews you can verify. Also compare your delivered price against Amazon and Walmart. A copied-looking store charging more needs a strong reason to trust it.

Laza is right that 11 is a small sample, but 11 for 11 abandoning isn’t randomness. It’s usually one specific surprise. Reaching checkout means they wanted the product; something they SAW at checkout changed their mind. In order of how often I’ve seen each one kill the sale as a merchant:

  1. Shipping cost appears. The number one checkout killer everywhere. If your product is $55 and shipping shows $9.95, that’s the moment they leave to check Amazon. Test: fold shipping into the price and say “free shipping.” Same total, very different conversion.
  2. Delivery date appears. If checkout is the first place they learn it’s a 2 to 3 week wait, that’s the exit. Put the honest timeframe on the product page instead. It filters people earlier but converts the ones who proceed.
  3. Missing payment methods. No PayPal, Shop Pay or Apple Pay means some buyers won’t enter a card on a store with no purchase history. Express wallets convert new store visitors precisely because the trust lives with the wallet, not with you.
  4. Form friction. A required phone number field is the classic.

Two things to actually do: place a full test order yourself, on your phone, in incognito, and experience every screen a customer sees. Then open Abandoned Checkouts in admin. It shows exactly which step each of the 11 stopped at. If they all die at shipping rate selection, there’s your answer. And send the abandoned checkout emails if you haven’t. A real one question email (“what stopped you?”) to 11 near buyers is free market research.

Hello,

Well, 11 initiated checkouts is still a low number to decide from. Your store looks good, and the presentation of the product is awesome, imho. I think you need more traffic and time to find out where your bottleneck is.

Maybe the ads you run aren’t exactly what a customer expects, or maybe they were bots just going through your content and clicking on buttons.

In the meantime, I would make “Contact Us” more visible or even add more support options. And I think more details about your store, about us, story, company contacts or so would help too.

Keep going and good luck!

Eleven reached checkouts is too small a sample to call this a stable checkout conversion problem, but it is enough to inspect what those shoppers actually encountered. I’ve worked on Shopify CRO for nine years, and I would avoid changing payments, shipping, apps and the page all at once.

I checked the live product page and found three pre-checkout confidence leaks worth fixing first:

  • the main CTA says “ADD TO CARD”;
  • the product switches between the AngleReach and FlexView names;
  • the details say the configuration may be a bracket or bracket-and-clamp set, while the selector only lets shoppers choose Grey or Silver.

That matters because “reached checkout” does not always mean strong purchase intent. Some shoppers use checkout to discover the final cost, delivery terms or exactly what is included.

After fixing those points, run one complete mobile test order using the same country and payment methods as your traffic. Then split the 11 journeys into three groups: shoppers who return to the product/cart, shoppers who leave after shipping is shown, and shoppers who attempt or retry payment. Those patterns will tell you whether to work on product clarity, total cost/delivery, or payment setup.

I would not wait for hundreds of checkouts to fix a repeated observable defect, but I would wait for a larger qualified sample before judging the final conversion rate.

Honestly, 11 reached checkouts is still a pretty small sample size, so I wouldn’t read too much into it yet. A lot of stores see 50–100 checkouts before they can really spot a pattern in their conversion rate.

For now, I’d focus on getting more traffic to the store so you have more data to work with.

If you’re worried something might be broken, place a test order yourself from start to finish. That’ll help you catch any issues with the checkout.

Since people are dropping off at checkout, I’d pay extra attention to your shipping section. Make sure your shipping rates are reasonable and your delivery timelines are clearly shown. Unexpected shipping costs or unclear delivery estimates are some of the biggest reasons people abandon checkout.

I’d wait until you have a bit more traffic before making any major changes.

Hey, I feel you. 11 reached checkouts means people WANT your product. Something is stopping them at the last step.

Here’s the checkout killers I’d check in order, starting with the fastest wins:

1. Trust + Shipping shock

- Are shipping costs only showing at checkout? If it jumps from $0 to $12 at the last step, people bounce. Add “Free shipping over $X” or show estimated shipping on product page.

- Do you have returns policy, contact info, and “Secure checkout” badges visible in checkout? New stores get ghosted without this.

2. Payment methods

- Did you test checkout yourself with a real card? Go through all the way to “Order placed”.

- Do you have Shop Pay, PayPal, and Card enabled? Some people will only buy with PayPal. If you’re outside US, check if the payment gateway actually works in your country.

3. Mobile experience

- 70% of checkouts happen on phone. Is your checkout loading fast? Any weird errors or forms that don’t work on mobile?

Since you copied a high-selling store with AI: check that you didn’t also copy broken links, fake trust badges, or pricing/shipping that doesn’t match yours. Customers can tell when something feels “off”.

You’re super close. Reached checkout = product is winning. Now it’s just friction.

Want to drop your store link? I’ll do a quick 2-min checkout audit for you and tell you

exactly what I see.

Hi @resad93 — 11 checkouts is still a small sample, but there are two visible issues worth fixing before collecting more data. The main CTA currently says “ADD TO CARD,” which is a direct trust problem at the exact buying moment. The details table also says the configuration may be a bracket or bracket-and-clamp set, while the visible selector only offers Grey or Silver, so a shopper cannot confirm exactly what is included. I would correct those two points, then place one real mobile test order and review the next 20–30 checkout starts before redesigning the page.

HI @resad93

11 reached checkouts from 105 visitors is actually enough to start looking for checkout-stage friction, but it’s too small a sample to conclude that the checkout itself is broken.

I checked the product page, and a few things stand out that I’d investigate before blaming payment methods:

  • Shipping is very vague. It says “Free Global Shipping” but doesn’t give an estimated delivery window. For a first-time buyer, that can be major hesitation.
  • The product positioning is a little inconsistent. The URL says “fashion stand flat bed support frame,” while the page presents it as the P60 desk mount/phone & tablet stand. I’d make the product identity completely consistent.
  • Trust is relatively thin for a store customer who doesn’t know. You have a guarantee and support email, which is good, but I’d add clearer company/contact information, delivery expectation, returns, and perhaps customer reviews near the buying decision.
  • The product has a fairly large discount ($55 → $38.50). That’s not inherently bad, but when combined with a new/unfamiliar store, aggressive “30% OFF” messaging can sometimes make customers question the original price rather than increase trust.
  • Your checkout data needs to be broken down further. Of the 11 checkout sessions, how many actually reached the payment step? How many entered shipping information? How many slected a payment method? That’s much more useful than simply looking at “reached checkout.”

I’d also do one very simple test: place an actual order yourself from a different device/browser and go all the way through the payment step. Check the shipping charge, delivery estimate, available paymment methods, taxes, currency, error messages and mobile layout.

And one important point: 105 visitors → 11 reached checkout → 0 purchases isn’t enough data to say product won’t convert. I’d avoid making major changes based on 11 checkouts. First find exactly where those 11 are dropping and what objection appears at that point.

The fact that the product was found through a “winning product” tool and the store was largely copied from another high-selling store is also worth reconsidering. What converts on someone else’s store doesn’t necessarily transfer to new store without their brand trust, reviews, traffic source, reputation and customer history. I’d focus on making Camarlo itslef look trustworthy rather than trying to reproduce another store’s appearance.

11 reached checkout but 0 order is a bit weird tbh. I’d check the checkout myself first from phone and desktop, especially payment, shipping fee and if any error happens at the last step.

Also if you copied most of the store with AI, maybe check the trust part too. Product page, reviews, shipping time, refund policy etc. People can reach checkout but still leave if something feels off there.

I’d probably fix these first before changing the product.

Opened the page. Everything below is in the last few seconds before someone pays, which is where you’re losing them.

Your buy button says ADD TO CARD. Both of them. Nobody emails you about a typo like that, they just quietly close the tab.

Under the button it says "Order Now — Ships — At your Door —" with nothing filled in. At checkout people are asking one question, when does it arrive, and your answer is three dashes.

Your FAQ says “listed by CJ as universal.” That’s your supplier’s name sitting in your own answer. Rewrite it as your own sentence.

Your search and cart panels are showing “Translation missing: en.content.search” instead of real text.

One SEO note while you’re in there. Your URL is still fashion-stand-flat-bed-support-frame while the product is the AngleReach P60. Same with the FAQ answers, they’re generic enough that Google and ChatGPT have nothing specific to quote about this product. Specifics are what get repeated.

Eleven people reached checkout, so the traffic and the offer are doing their job. The page just isn’t finishing the sentence.

The checkout side is well covered above, so I won’t repeat it. But I checked your product page’s raw HTML and found one thing nobody’s mentioned, even though it won’t fix the 11-checkouts problem directly.

Your product page has no structured data in the server-rendered HTML at all. No Product schema, no price, no availability. It’s all injected by JavaScript after the page loads. In a normal browser it looks fine, but Google and the AI shopping engines (ChatGPT, Perplexity, Google’s AI mode) mostly read the raw HTML without running JavaScript, so they see a page with no product, no price, and no stock status. As far as those systems are concerned, there’s nothing to index or recommend.

To be clear, this is a discovery and traffic problem, not your checkout problem. It won’t explain why 11 people reached checkout and didn’t buy, that’s the shipping and trust stuff everyone above already pointed at. But it does mean the store is close to invisible to the search and AI surfaces that would otherwise send you new traffic, which matters a lot for a new store trying to get its sample size up.

The fix is to output Product and Offer JSON-LD server-side, with name, price, priceCurrency, and availability, rather than letting the theme or an app inject it client-side. Most Shopify themes emit this in the HTML by default, so it’s worth checking whether a customization or an app is stripping it or replacing it with a JS-rendered version. You can confirm it yourself: right-click the product page, View Page Source (not Inspect), and search for “Product”. If it’s not in there, that’s the gap.

So two separate tracks: fix the checkout leaks people flagged to convert the traffic you have, and fix the server-side schema so you actually get more traffic to work with.

Hello @optaru. Thank you very much for brief explanation. Only issue is I dont get problem with ADD TO CARD. What to do? Change it to what?
Thank you!

Hello @vorono0922 Thank you very much for explanation. Only issue is I dont get problem with ADD TO CARD. What to do? Change it to what?
Thank you!

I got it. It must be ADD TO CART with T :slight_smile:

It’s a spelling thing.

CARD is a bank card. CART is the shopping basket. Your button says ADD TO CARD, so it reads as a typo to English-speaking shoppers, and on a new store small things like that make people hesitate right at the moment they were about to buy.

Change both buttons to: ADD TO CART

You’ll find it in Online Store > Themes > Customize, click the button block, or under Content > Edit default theme content and search for “cart” if it’s set there.

While you’re in there, the empty delivery estimate under the button is worth more than the typo. It currently shows “Order Now — Ships — At your Door —” with nothing filled in.

Separate thing: I rewrote one of your product pages to show what it looks like with real details in it — the $9.55 magnetic stand. Weight, material, case compatibility, the questions people ask before buying. Free, nothing attached. Want me to send it?