Hey @lamsalg47
Your stats show 1.6k pageviews, 47 add to carts, 27 initiating checkout, but presumably zero or very few actual sales. That funnel shows people are interested enough to add items and start checkout, but then something’s making them bail. Let me tell you what’s broken.
Your homepage is missing the “why” factor. Why should someone buy from you instead of Amazon or anywhere else? What makes your store worth their time and money? That needs to be immediately clear when people land. Right now it’s not answering that question.
You’re only showing a few products on your homepage. If people can’t quickly see what you offer, they’ll leave. Feature more products, show your range, make it easy for visitors to browse without clicking around. Your menu needs clear categories too. Help people navigate to what they want without confusion.
Your cart is redirecting people to a separate page when they add something. That’s breaking the shopping flow and likely causing some of those add to cart dropoffs. Switch to a slider cart that opens on the same page. Keep people engaged instead of disrupting them.
Add a progress bar showing how close they are to free shipping or a discount. With 47 add to carts but only 27 initiating checkout, you’re losing people between cart and checkout. A progress bar gives them a reason to add more or proceed immediately.
Show complementary products in that cart. Help people see what else makes sense with what they just added. This can recover some of those people who add one item but don’t move forward.
Don’t install separate apps for cart features. Something like iCart handles everything in one place, keeps it simple and affordable.
The fact that 27 people initiated checkout but didn’t complete tells me there might be issues at checkout too. Hidden shipping costs, complicated checkout process, lack of payment options, or trust concerns. Make sure your checkout is clean, transparent about all costs upfront, and offers multiple payment methods.
Fix the homepage messaging and navigation first so people understand what you offer and why. Then fix the cart experience. Then audit your checkout process. Those three things will close the gaps in your funnel.