200 sessions, no sales, 3 add to carts

Shopify Discussion
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1

Hello everyone, I need some help, I been getting more than 200 sessions but 0 sales and only 3 add to carts.
My store is www.caffeventure.com and I run facebook ads, already spent 100$. I target US UK Australia New Zealand and do not get any views from the UK and only some from the US, why can it be? One night I had more than 70 live visitors and since than it really was 1-4 visitors hourly and I do not know why. I used my best running ad that got the best stats and now hardly getting any visitors really. Maybe can somebody check out my store and ads?

Thanks for the help!

2

Hello!

It sounds like you’re putting in a lot of effort, so let’s try to pinpoint what might be happening.

  1. Ad Targeting and Audience Reach: If you’re targeting multiple countries but only seeing views from the U.S., there may be a mismatch in your Facebook ad settings or audience definition. Double-check that the geographic settings include the UK, Australia, and New Zealand. Sometimes, Facebook’s algorithm may prioritize one country over others if it sees higher engagement there, so refining the audience settings might help to distribute your reach more evenly.

  2. Ad Fatigue and Frequency: Since you’re using a previously successful ad, there’s a chance that your target audience may have seen it multiple times, causing ad fatigue. If the frequency is high (meaning the same people are seeing your ad repeatedly), it might be time to create a fresh ad creative or adjust your audience slightly to reach new people.

  3. Store and Conversion Funnel: You mentioned getting 200 sessions but very few add-to-cart actions or sales. This may indicate some friction in your store’s conversion path. Here are a few things to look at:

  • Store Design and Loading Speed: A slow or complex site may lead to drop-offs. Run your site through a speed test like https://wendymenus.com/ and simplify the layout if necessary.

  • Product Pages: Ensure that your product pages clearly showcase the product, benefits, and customer reviews, and make it easy for visitors to add items to their carts.

  • Checkout Process: Sometimes, having a guest checkout option or fewer steps can increase conversion rates.

  1. Analyzing the Drop in Visitors: If there was a sudden spike and then a drop in live visitors, check if there were any changes to your ad budget, ad settings, or website tracking. Facebook’s algorithm can sometimes fluctuate in how it pushes ads, especially if you made adjustments to your ad campaign.

  2. Use Analytics and A/B Testing: Lastly, track where users are dropping off using Google Analytics or Shopify’s analytics. Consider running a few A/B tests on your ads and landing pages to see which performs better.

It might also help to get feedback on your ads and store from friends or peers to identify any potential areas for improvement.

Good luck, and hopefully, you’ll see a boost in sales soon!

3

Hey Zalator84,

Heddy von Gameball: Loyalty Program & VIP here!

Let’s take a look at some potential reasons for the issue and a few actionable suggestions that can help you increase sales and optimize your store’s performance.

Ad Targeting: One thing to consider is that even though you’re targeting multiple countries, it may be worth narrowing down your audience for more effective results. For example, the US market can be quite competitive, so if your product isn’t quite hitting the right pain points or interests, it could be hard to see strong engagement. Try refining your ad targeting—focus on smaller, niche audiences that may have a higher affinity for your products. Additionally, consider experimenting with different creatives (video vs. image) to see what resonates with your target market.

Ad Budget & Bidding: A $100 spend isn’t huge, especially when targeting multiple countries. It might help to run your ads more strategically to smaller audience segments to ensure you’re maximizing each dollar. Increase your budget gradually to give the algorithm enough data to optimize for conversions. Also, make sure you’re using the correct bidding strategy on Facebook—optimize for conversions rather than just clicks or impressions.

Website Optimization: The fact that you’re getting 200 sessions with only 3 add-to-carts suggests that there might be friction in your checkout or product pages. Consider testing your user experience. How easy is it for users to navigate the site? Does your product photography clearly show what you’re offering? A strong, engaging product description with clear calls to action and the right price points could help persuade visitors to make a purchase.

Shipping & Pricing: If you’re targeting international markets like the UK and US, make sure your shipping options and costs are competitive. Sometimes high shipping fees or lack of clarity on delivery times can discourage potential customers from completing a purchase.

Traffic Issues & Ad Reach: If you’re not seeing the same level of traffic after your high-performing day, it could be a sign that your ads aren’t being shown to as many people anymore due to Facebook’s algorithm, which can sometimes pull back reach. This could also happen if there’s an issue with your ad creative, audience overlap, or competition within your targeted regions. You might want to refresh your ad creative or test different audience segments. Make sure your ad campaigns are optimized for sales, not just engagement, to get the right users.

Finally, don’t forget about social proof—use reviews or testimonials on your website to build trust and credibility, especially with new visitors. You can encourage customers to leave reviews or post about your products on social media, rewarding them with loyalty points through Gameball, which helps build trust and engagement.

These are just a few things to consider to increase conversions and make sure you’re getting the most out of your traffic. Feel free to test some of these strategies and see what works best for your business!

4

Hey @Zalator84 , this is Alexis from Akohub! After taking a look at your store, we think that your site looks clean and straightforward, but here are some tweaks that could help boost conversions:

Firstly, it seems that you’re having trouble with your conversion rate. So let’s make sure your Facebook ads are hitting the right coffee-loving audience. Target people interested in coffee, travel, or outdoor activities – groups that might appreciate a portable coffee solution. Also, lookalike audiences based on past buyers (if you have any) could help get in front of high-potential customers. Also, Have you thought of running retargeting ads? It helps to bring back visitors who didn’t convert the first time around. Show them the products they viewed along with a small discount as this can be super effective for turning “maybe” into “yes!” If you’re looking for an all-in-one solution, our app, Ako Retargeting, combines retargeting with loyalty and CRM features, helping you bring in new customers and keep them coming back.

In regards to your landing page, the main header is clear, but it could be more compelling. Highlight unique benefits like “Barista-Quality Coffee, Anywhere” or “Perfect for Travel and Outdoors.” Testimonials, product reviews, or a quick demo video could also help build trust and get people excited about the product’s convenience. You should also double-check that the checkout process is smooth. If people are adding items to the cart but not purchasing, there might be something in the flow (like unexpected costs or too many steps) that’s causing drop-offs.

Hope this helps! Good luck, and keep us posted on how it goes!

5

Hi @Zalator84 ,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance. Here are my recommendations to improve your conversion rate:

I don’t see your ads so I can’t make detailed recommendations on your landing page. But here are some recommendations from “Databox”. You can check more in this article.

“When CTR is high but the conversion rate is low that indicates a problem with the landing page, which is most commonly due to a lack of effective calls-to-action (CTA) on the page. The solution is to create a clear CTA like a “Buy Now” or “Read More” button. The CTA can be a clickable image overlaid with a small amount of text or a simple button.”

Also, a high cart abandonment rate can be particularly frustrating for your business, especially when you’ve invested heavily in getting people to your site in the first place.

A high cart abandonment rate represents potential customers who chose not to become customers. This is also a reason causing low conversion rates.

  • You can remind your customers about the products left in their carts and encourage them to finalize their purchase by:
  • Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
  • Incentives: Offer a discount or free shipping to encourage them to complete their purchase.
  • Shopify help center has provided a guideline on this. You can check it here.

As a recommendation, adding more products to your website could greatly enhance customer experience. By offering a broader selection, visitors will have more choices to compare, increasing the likelihood they’ll find what they’re looking for on your site rather than elsewhere. Expanding the product range is a proven way to drive engagement and boost conversions.

I hope my suggestions are helpful, feel free to give me any feedback. Good luck!