Hi, @resad93
Getting 200+ clicks from Meta ads with no sales usually means the traffic isn’t the problem , it’s more about trust, clarity, or the mobile experience once people land on the site. You’re honestly pretty close, but a few small things are likely stopping people from converting.
Speed & Mobile Experience
The site feels heavy on mobile, which slows interaction and reduces conversions from Meta traffic. PageSpeed Insights shows this due to large images, unused apps/scripts, and slow initial load.Fix by compressing images (especially banners), removing unused scripts/apps, and improving above-the-fold loading for faster interaction.
Above-the-fold clarity
When landing on the homepage, it takes a few seconds to fully understand what the product is and why someone should buy from this brand specifically. The first screen should explain that a bit more clearly with a simple headline or value proposition instead of relying mostly on visuals.
Trust Signals
I think the biggest thing missing right now is trust. Since most of the traffic is coming from Meta, people are landing on the site without knowing the brand first. Real reviews, clearer return and shipping info near Add to Cart, and even a few customer photos would probably help a lot.
Product Page Structure
The product pages look nice visually, but I feel like users still have to figure out too much on their own before buying. Adding a short benefits section, a simple FAQ, and a sticky Add to Cart on mobile would make things feel a lot easier and more natural.
Ad-to-Page Consistency
One thing that could also be affecting conversions is the transition from the Meta ad to the landing page Ads to Landing Page AlignmentPeople usually expect to see the same product, offer, or message right away after clicking, otherwise they drop off pretty quickly.
It feels more like a trust and mobile experience issue. The good part is you already have traffic, so even a few small improvements here could start helping conversions.
You can also use tools like Website Speedy here to help improve Core Web Vitals without going into deeper manual optimization.
Disclaimer: I’m affiliated with Website Speedy.