Hi
How to turn views into sales. The views has increased and have been getting abandoned carts. Does email marketing help or YouTube?
Thank you.
Topic summary
A user is experiencing increased website traffic but struggling to convert views into sales, with many abandoned carts occurring.
Key Issue Identified:
The abandoned cart problem may stem from checkout process issues rather than marketing gaps. Recommended actions include:
- Testing the checkout process using addresses from abandoned carts
- Verifying shipping rates are available for all customer locations
- Considering flat-rate or free shipping options
Marketing Suggestions:
- Retargeting ad campaigns (if budget allows)
- Occasional promotions through social media channels, avoiding over-promotion
- Email marketing and YouTube could support conversion efforts
Status: The discussion remains open with the original poster seeking additional guidance on converting views to sales without being overly aggressive in their approach.
Hi. Good question. Email marketing and YouTube in combination could potentially encourage abandoned carts to come back to your website but if you are getting a ton of abandoned carts, you should examine your checkout process. Take a look at the shipping addresses the abandoned carts are using, then try out your checkout process using those addresses. You may not have shipping rates that apply to those areas, halting sales, or your rates may just be too high. Try to aim for flat rate or free shipping.
Thank you very much for your response back to me. My views has increased
and have been promoting on social media how do I turn these views into
buyers without being to aggressive?
Any information or assistance you can provide would be greatly appreciated.
Thank you very much.
Kind regards
Crystal Kirk
crkirk21@georgeckirksfootwear.com
That’s tricky. If you have budget, a retargeting ads campaign may be effective. Otherwise, you could try running the odd promotion through your socials but just try not to overdo it.
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