Been working on my website I think it has a great look and feel but no sales. I’ve been posting on my social media platforms. Need advice really need someone to help me keep my head up and keep pushing and give me some tips. PLEASE.
any advice would be greatly appreciated.
yes i would and thank you for replying.
Hey! Your store is highly detailed and visually pleasing. It took me around 4 to 5 months to get my first sale. I would recommend finding more ways to get people to click on your website, as personally, I think your store looks professional and great. Once you find your target audience and gain more traction, you should find you’ll gain more sales. The best place to start within fashion is to build a following on Social Media Platforms, with posts that align with your target audience. Then find ways to transfer your followers from the social media platform to your website. I also see you have an affiliate feature, which is great. I would recommend scouting Instagram and other platforms for influencers that have the same type of audience and simply contacting them, asking if they will promote your brand using the affiliate feature you have. I would like to wish you luck and tell you that your store looks great! Pretty silent at the start; however, what you’ve done so far is very good.
Hi @successgrowth !
Kate here from the PageFly Shopify Landing Page Builder App. With my knowledge in Conversion Rate Optimization (CRO), I’d like to offer some suggestions for further improving your conversion rates and attracting even more customers. Here are a few key areas to consider:
HOMEPAGE
1. Improve The page Speed Performance
Your page is great with wide background images and fine-tuning video. However this is also a factor that decrease the page speed performance. When I click in your site, it actually takes a bit long time for the media to fully show up. As you can see in the screenshots below, I use Google PageSpeed Insight tool and find that the performance scores on mobile and desktop are not so high. This score does affect your SEO and may decrease your page’s ranking on Google.
My suggestion for this issue is instead of video format, you can use GIF format to showcase the same content. GIF format is smaller in size and will help your page load faster.
2. Add Social Proof
I suggest you can carry out some promotion campaigns on social media to engage more potential customers. For example, you can give discounts to customers when they upload an image/video showcasing your products on Instagram. Next, utilize some Instagram Feed apps such as VIBE Shoppable Instagram Feed, InstaFeed, and Instagram Feed Instafeed RPTR to extract customer videos from Instagram to your Shopify homepage as reviews.
3. Add Shop The Look
As you store is offering a wide range of products from clothes to accessories, we should find a way to showcase as many products as possible to customers. One of the best way is to make a “Shop the look” section. This is where you suggest matching products that go well with each other to your customers.
PRODUCT PAGE
1. Add Return or Quality Assurance Policy
It’s important to build the trust and loyalty from your customers from the very first impression. Adding that section right below the add to cart button will be effective in boosting the conversion rate.
2. Improve Product Variant Option
Some minor factors can really create an overall experience of customers when shopping on your online store. For example, when visiting your product pages, I think that you should change to color swatch variant rather than accordion.
Running Promotions
Promotions are always a great tactic to boost your conversion rate. As the Mother’s Day holiday approaches, why not run a campaign to engage your potential customers and get the actual conversion? Using these tips will guarantee that you utilize the occasion.
1. Showcase Seasonal Hero Banner
The tip is to select gentle pastel hues like lavender, baby blue, light pink, and mint green. They are Ideal for celebrating Mother’s day, these hues arouse sentiments of warmth, love, and tenderness.
Example from our premade template - Flora Mother’s Day:
2. Offer Free Gift-Wrapping Service
You can suggest your customers purchase art as a perfect gift for their mothers. Along with that, a free service of wrapping gifts will be a perfect match to boost your conversion rate.
Example from our premade template - Crystal Mother S Day:
I hope that my suggestions will be helpful for you.
Best regards,
Kate | PageFly Team
