3 Rules - How to manage your Etsy and Shopify stores efficiently

[Shirly_Leibo]

Being a store owner requires to have many different skill sets, especially if you are running 2+ stores like Etsy and Shopify: marketing manager, service agent , seller , product owner.
The problem is how can you make all at once and be successful at all areas ?

Here are #3 Rules for successful store

Rule #1 - success drives success , focus on what you are good at !!!

If your strength is providing the best service than make sure that each of your customers is a happy customer and provides 5 starts review.

So even if at the beginning your orders volume will be low you know that this client will post 5 stars review and share it with with their friends on social media.

Or if you have a wide range of # followers on social and you LOVE vlogging and posting than use it to maximize traffic to your store and create a buzz around your brand.

The thing is – in order to keep going you need to feels the success (even is it’s small one) that will drive you to the next mile stone and persistence matters.

Rule #2 - Delegate, don’t do everything on your own !!!

Some of your tasks don’t require your expertise . Those are mainly a daily routine tasks that consume lot of your time for example : update your inventory between the stores so you will not oversell , checking inventory that will soon get out of stock, contacting clients for review and feedback.

For example – if you are running a store with 1000 listings and you need to make sure every day that your stock is up tp date. Does it really make sense to manually search and update the quantities ? instead you can automate this process with an inventory app like shopUpz and work other urgent topics that requires your skill sets and your creativity.

Same goes if you need to send emails to clients of new product launch or a price drop offering. Sending email one by one will consume lots of your time instead to sending all the emails at once in a bulk.

Your time matters , don’t waste it. Automate!

Rule #3 - define short term goals, keep it lean !!!

You probably are very ambitious and have set high goals. The challenge is that this is a long journey and it’s harder to measure and get to those goals.
Set small goals for the next 2 weeks . For example – generate 50 new leads , generate 3 new reviews and 2 posts on social media.
Those tactics are much more feasible to measure and learn from.
There are variety of answers to the question “in what should I invest my time” . There is no right or wrong answer , that’s why it’s best to create a mix of tactics for every 2 weeks and than measure what worked best for you. Has social media posts really drove new leads? new conversions ?
Price drop and sending coupon have really made an impact ?

So measuring actions will give you the insights that you need to move forward.

To summarize – time is money. Make sure that you use it for the right things.
Don’t waste it on things that you can automate and make the “Actions” that will bring value to your business . Don’t think too much of long term strategy , make small iterations and measure.

Have a great productive day.
Cheers,
Shirly.

[saritay]

If you are already selling your products on a platform aiming and acing your niche, then taking your business one step forward with multichannel selling is the next obvious step.

With multichannel selling, we mean making your products reach more buyers with the help of marketplaces like Shopify and Etsy and get even better when integrated.

If you are running two stores simultaneously, work could get a bit hectic, like managing all the orders, uploading the latest products, maintaining different categories, and whatnot!

Here are just 3 simple rules that will help you manage your Etsy and Shopify stores simultaneously and efficiently:

#1 Focus on what your customer should see

By this, we mean focusing on the products you as a store are offering customers. Streamline the process by preparing a rough structure of your upcoming months’ planning, like planning products that you will put forward during major events and mega sales days.

Now you have a rough draft ready for your business, it’s time for the implementation part.

Here, Etsy Marketplace Integration will be of immense help to you.

How? Let’s find out!.

#2 Automate tasks to avoid time consumption

With stores on Shopify and Etsy, many tasks get added to your daily schedule.

Like updating orders on a regular basis, setting up categories, updating inventory, and looking for products that are soon to be out of stock. To add to all of this there is social media management that you as an entrepreneur need to focus on too.

All this could be automated using an integration app that will help you manage all these tasks at once using just a single panel.

#3 Exposure that your store deserves

The competition on platforms like Etsy is increasing, and with an increase in sellers, the chances of receiving traffic to your store decrease. This could be managed by launching your store on different platforms like Shopify.

Being a part of communities that have in-built audiences and sellers will help your store immensely in staying up to date with all the market trends and also help in increasing the potential of your business by aiming at other platforms as well.

All this could be easily followed by using the Etsy Marketplace Integration app, which will prove to be your savior while setting up your store. Get a clear perspective of your niche and let the app handle the rest.

If you want to know more about integrating your Shopify store with Etsy or vice versa, then look at this blog https://cedcommerce.com/blog/the-most-efficient-way-to-sell-shopify-products-on-etsy/.

Hope this answer helps you well.

Thanks