33 Added to cart -> 22 Reached checkout but NO SALES!

Topic summary

Merchant reports a checkout drop-off: traffic and cart activity but zero completed purchases. Seeks help diagnosing the bottleneck.

  • Reported metrics: 540 visits, 33 add-to-cart, 22 reached checkout, 0 sales.
  • Traffic source: Facebook ads.
  • Payments: Shopify Payments only (no PayPal).

Context: The merchant is trying to identify where the issue occurs in the purchase funnel—particularly at or after checkout—given that users reach checkout but do not complete payment. No error messages, screenshots, or additional diagnostics were provided.

Status: Open/unresolved. No solutions or next steps confirmed in the thread.

Key unknowns: Whether there are checkout errors, payment gateway issues, regional or method limitations, or other friction at the final step. No information on device types, geographies, or A/B tests was shared.

Summarized with AI on January 18. AI used: gpt-5.

Hello guys, I hope you are doing well

Please help me to find the problem.

Yesterday i got 540 traffic to my store, 33 Added to cart, 22 Reached checkout but NO SALES

i use Facebook ads to get traffic to my store.

Just to mention i use only Shopify payment no Paypal.

can you please tell me where is the issue?

Regards,

Aranda

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