Congrats on getting the app out and to 50+ users — that’s a solid start.
I wouldn’t treat it as a red flag yet, but I also wouldn’t rely too much on “active users” alone. With apps like this, a lot of people install, try it a bit, but don’t fully use it in their store.
Also, “make offer” only works in certain cases. If the product is cheap or the customer isn’t that interested, they won’t bother making an offer — they’ll either buy or leave.
I’d look more at how it’s actually being used:
Are people submitting offers?
Are merchants replying quickly?
Do these stores even need a “make offer” option?
It can work really well, but only when it fits the product and how the store is set up.
Make offer really works in specific niches like high ticket items, B2B, handmade stuff, anything where negotiation makes sense. If your merchants are selling low price fixed products, buyers just won’t bother making an offer.
Worth checking if offers are even being submitted at all. If yes then the issue is likely on the merchant side, slow responses, wrong button placement, wrong audience. If zero offers are coming in then its more of a visibility or fit problem.
Two months is still early, give it a bit more time but try to get some feedback directly from your active users on how they are actually using it.
Yeah that makes sense. From what I’m seeing, customers are actually submitting offers, so it doesn’t seem like a visibility issue.
I’m not entirely sure yet how fast merchants are responding though, so that might be where the problem is. Could also be how they’re using or positioning it.
Agree that it’s still early — I’ll try to get more direct feedback from active users to understand how they’re actually using it.
Appreciate the insight — that makes a lot of sense.
From what I’m seeing so far, customers are submitting offers, so there is some level of engagement. I’m not fully sure yet how quickly merchants are responding though, so that’s something I need to dig into.
Also agree that fit probably matters a lot here — some of these stores might not really benefit from a “make offer” option depending on their products.
It’s still early, so I’ll spend some more time looking into usage patterns and getting feedback from active users to better understand what’s actually happening.
Just 2 months in, that’s not shocking, especially for a Make Offer app. Many merchants install these apps to experiment workflows or to collect leads, or simply to throw together some prep work for future campaigns before committing fully. Conversion rate could be low even for sellers who receive a lot of traffic, simply because their offer is poorly positioned, or the sellers don’t push the feature aggressively to customers.
What’s more important right now are engagement metrics, like offers submitted, response rates, and repeat usage. And if merchants are building out rules and customizing buttons/emails, that’s actually good! I would be thinking about user onboarding, sample set ups, and demonstrating merchants battle-tested offer strategies, not so much volume of paid orders.
That makes sense. I’m also wondering if part of the issue is that many of these stores are more traditional B2C/DTC, where customers may not naturally expect to negotiate prices.
I’m thinking there may be a stronger fit with B2B or wholesale-oriented merchants, where negotiation is already part of the buying process. So I may explore expanding the positioning/use cases in that direction as well, while still improving onboarding and offer strategy guidance for existing merchants.
There are no “paid” orders coming from offers yet