500 sessions and no add to carts

Store Feedback
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Topic summary

A new e-commerce store owner reports receiving 500 sessions in one day with zero add-to-carts or sales, seeking feedback on their store (hedemand.shop).

Primary Issues Identified:

  • Low-quality visuals: Multiple reviewers flagged poor-quality images, GIFs, and videos throughout the homepage and hero section as unprofessional
  • Missing conversion elements: Lack of social proof (customer reviews, testimonials, ratings), trust badges, and prominent benefit sections
  • Technical problems: Site speed optimization needed (Google Insights score of 65), mobile optimization required (80+ recommended for SEO)
  • UX improvements needed: Video not set to autoplay, support widget color contrast issues, benefit section not prominent enough

Recommended Actions:

  • Replace all low-quality images with high-resolution versions
  • Add customer reviews, testimonials, and trust badges across product pages
  • Implement color swatches on product pages to reduce clicks-to-purchase
  • Highlight sales campaigns with countdown timers and clear discount pricing
  • Add missing header elements (wishlist, search bar)
  • Optimize site speed and mobile responsiveness
  • Include sticky add-to-cart buttons and “Buy Now” options
  • Add featured collections, Instagram feed, and lead magnet sections to homepage

Additional Context:

One commenter provided detailed audit reports via Google Drive links. Early-stage conversion rates are typically low as advertising algorithms are still learning, so waiting a few more days may provide clearer data on whether this is an ongoing pattern.

Summarized with AI on November 7. AI used: claude-sonnet-4-5-20250929.
6

Hi,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header :

  1. Wishlist missing

2 Search bar missing

You can follow this

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully. Home page banner is of poor quality.

    1. Homepage can be more Organised and authentic to bring more customers.
  2. Featured Products / all Title should be Optimised and Seo Friendly
  3. Add a featured collection on your home page.

4.Add sticky add to cart button on home page collection features.
5. Add a Lead magnet section on Home Page
7.If Possible add instagram feed on the home page.

  1. Add customer reviews in more organised form.

Collection and Product Page:

  • Add Product Review on Collection Pages

  • Add Sticky add to Cart and Buy now Button for quick checkout

  • Add Trust Badges bellow add to cart or Buy now Button

  • Add Products Bages like New, 10% Off, You Save 20$ or Free Shipping

SPEED Optimization:

1.Your site might be in need of Optimization too. As per Google Insights, your site score is 65 which means that attention is required here. A well-optimised site rates 80+ for mobile version, this affects your SEO ranking and decides how many customers/visitors view or find your website as 80% visitors use mobile to place the order. This is especially important if you don’t want to invest in advertisements.

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall.

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.