6,500 website visits a month but only 63 sales, please critique my website

[TP_VA]

https://www.tonyaplans.com/

Hello my friends. Please provide your opinion.

• I plan to add videos to each listing but have not finished yet.

• I sell luxury items so the prices are not that cheap, but are cheaper than my competitors who sell similar items. This may be why my conversions are low, but I still want your opinion on the website.

• Traffic comes mostly from FB, IG and YT mostly. Some organic, some with ads.

Thank you for your time!

[Shemsizedek]

How long have you been going? The site looks super wonderful and I think you are doing great since you are just starting, especially from the research I have done so far!

[TP_VA]

Aww thank you. I opened the site 2 years ago.

[BON_Loyalty]

Hi @TP_VA ,

I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.

First of all, I had a great experience exploring your website. Its UI design is beautiful and well-crafted, and everything looks quite polished. It seems like you’ve poured a lot of love and effort into building your store. I have some small suggestions for you, I hope that they may help you somehow:

1. Homepage:

• Banner Size: The current banner appears too large, requiring more than one scroll to view the next section. Adjust the height so that the entire banner fits in one scroll on most screens. This will improve the overall user experience and encourage visitors to explore more of the page.

• Sticky Banner: Make the banner sticky to ensure customers can easily navigate back to important sections without having to scroll up. A sticky header with navigation links or CTAs (Call-to-Actions) can enhance usability.

• Product List Title: Add a clear and engaging title to the product list such as “Top Picks” or “Featured Products” to attract attention and guide customers toward specific items.

• Product Alignment: Ensure the product name, price, and rating are well-aligned under each product image. This alignment will improve readability and create a more polished, professional look.

2. Product Listing Page

- Filters: Add filters like price range, product type, and popularity to make it easier for customers to find what they’re looking for. This can help improve the browsing experience and lead to higher conversion rates.

- Video Optimization: If you consider adding product videos, optimize them for fast loading speeds to avoid negatively impacting the overall page performance.

3. Product Detail Page

• More Images: Include additional images from different angles or images featuring models using the product. This helps customers visualize the product better and feel more confident in making a purchase.

4. Pricing
While your prices are lower than competitors, ensure that your value proposition (quality, unique features) is clear to justify the price. Highlight features like craftsmanship, durability, and unique designs that differentiate them from other alternatives. You can choose a tagline/value proposition for your store, that can highlights your products’ value and unique selling points. I have some example for you:

• “Elevate Your Planning with Luxury and Style”
• “Plan Your Best Life with Elegance”
• “Where Premium Planners Meet Everyday Success”
• “Organize in Style, Achieve with Confidence”
• “Our premium leather planners and luxury inserts are crafted for the discerning professional. Offering elegance, durability, and functionality, TonyaPlans combines style with productivity, helping you stay organized while making a statement.”
• “Luxury planning essentials without the luxury price tag. Experience the finest quality planners designed to inspire, at a price you can feel good about.”
  By using phrases that highlight the premium quality and competitive pricing, while also emphasizing the emotional and practical benefits of staying organized with style, this approach can resonate well with potential customers.

5. Marketing

• Email Campaigns: Implement a strong email follow-up series for abandoned carts and post-purchase, offering incentives or highlighting features of the product they viewed.
• Retargeting Ads: Focus on retargeting users who visited but didn’t purchase, offering a subtle reminder or incentive, such as free shipping or a time-limited discount.

I hope these changes could help your to increase conversion rates. Good luck!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’.

Best regards,

Tracy

[Bundler-Manuel]

Hello friend @TP_VA I think your store is very well designed and arranged. I’d suggest firstly that the “buy 3 vellums and get 1 free” offer is made a bit more visible and placed in more strategic areas than just the top of the homepage. This applies to the discount code as well.
I wish you the best of luck!

[TP_VA]

Thank you for the suggestion. I will work on that!

[TP_VA]

Wow Tracy. These suggestions were extremely helpful. I have already began implementing them. I will also make sure to check out your Loyalty app.

[ReturnPrime]

Hello @TP_VA

Please find my observations below, that might help improve CRO and provide better user experience -

1. Leverage Stock Scarcity:

Create a sense of urgency and encourage immediate purchases by displaying the exact number of items remaining in stock instead of a generic “a few items” message.

2. Prioritize Page Speed:

Optimizing page speed is crucial for a positive customer experience. Your current mobile and desktop page speeds of 34 and 74 respectively indicate room for improvement. I recommend using Google PageSpeed Insights to identify and address performance bottlenecks.

3. Homepage:

- Banner Size: The current banner appears too large, requiring more than one scroll to view the next section. Adjust the height so that the entire banner fits in one scroll on most screens. This will improve the overall user experience and encourage visitors to explore more of the page.

- Sticky Banner: Make the banner sticky to ensure customers can easily navigate back to important sections without having to scroll up. A sticky header with navigation links or CTAs (Call-to-Actions) can enhance usability.

4. Product Listing Page:

- Filters: Add filters like price range, product type, and popularity to make it easier for customers to find what they’re looking for. This can help improve the browsing experience and lead to higher conversion rates.

- Video Optimization: If you consider adding product videos, optimize them for fast loading speeds to avoid negatively impacting the overall page performance.

Hope these recommendations will be helpful.

Regards,
Sanjay Sarkar
Return Prime

[BrunoDL]

You’re traffic clearly come from mobile so I would focus on that.

With that said, I’ve notice that you don’t have a title on your homepage or a call to action button. People don’t know your brand.

Do you sell the notebook cover or the notebook, or both ?

When you add a new section is important to make a title. If your user guess, they have to make a conscious effort. This alone will make some people leave your store.

There room for other improvement on your product page, collection page and menu for sure.

Let me know if you’d like to know more

[TP_VA]

Thank you. These recommendations are helpful.

[TP_VA]

Hey. How much would it cost for you to make these changes for me?

[TP_VA]

Hi. How much would it cost for you to make these changes for me?

[DaisyVo]

Hi @TP_VA

I checked out your website carefully and reviewed your case in detail. It sounds like you’re driving a decent amount of traffic (6,500 visits/month) but struggling with conversions (only 63 sales). That’s roughly a 0.97% conversion rate, which is a bit low, especially for a luxury product store. You’re already considering adding videos, which is great, but let’s break down some key areas that could improve your conversion rate.

1. First Impression & User Experience (UX)- The website looks professional and well-branded, but luxury products need an elevated shopping experience. A high-end feel comes from premium visuals, elegant typography, and smooth navigation.

• Potential issue: The homepage feels functional rather than aspirational. It should immediately sell the lifestyle before pushing the products. Consider adding:
  • A hero video showcasing your products in real-life luxury settings.
  • Better storytelling in your copy. Why should customers buy your planners over a $10 one from Target?

2. Pricing Perception & Justification- Since your prices are lower than competitors but still considered premium, people may question the value. Customers need stronger reasons to buy.

• Solution:
  • More social proof (testimonials, video reviews, UGC from real customers).
  • Comparison charts showing how your planners offer more value than alternatives.
  • A “Why Choose Us” section clearly explaining what makes your planners special.

3. Product Pages – Optimizing for Conversions- Product descriptions are informative, but not persuasive enough. For luxury, the experience and feeling matter as much as the specs.

• Fixes to implement:
  • Highlight exclusivity: Use phrases like “Designed for high achievers,” “Luxury redefined,” or “Limited availability.”
  • Feature key benefits upfront: What problem does your planner solve? Make it clear.
  • Scarcity tactics: “X units left in stock,” “Limited Edition,” etc., can push buyers to act faster.

4. Checkout & Trust Signals- Any friction in the checkout process will drive potential buyers away.

• Check for these:
  • Is the checkout process smooth & quick (no unnecessary fields)?
  • Do you offer installment payments (like Klarna or Afterpay)? Many luxury brands do to lower resistance.
  • Are trust badges and guarantees visible near the ‘Add to Cart’ button? (Secure checkout, satisfaction guarantee, etc.)

5. Ad Traffic Quality & Retargeting- Your traffic is mostly from FB, IG, and YT, so the intent may not be as strong as organic search.

• Fixes:
  • Make sure your ads pre-qualify visitors—target those who already value planners.
  • Use retargeting ads for cart abandoners and past visitors.
  • Consider adding Google Search Ads, where users have higher purchase intent.

Final Thoughts

You have a solid foundation, but your website needs to communicate a stronger luxury feel, product value, and trust signals to turn visitors into buyers. The upcoming product videos will definitely help, but also focus on positioning, messaging, and checkout experience to maximize conversions.

If you need any other assistance, feel free to ask, and I will try my best to support you.
Best regards,
Daisy.