6 Months, 0 Sales – Need Honest Feedback on My Dog Grooming/Welfare Store

Store Feedback
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Topic summary

A Shopify store owner in the dog grooming/pet care niche has operated for 6 months without making any sales, despite running Facebook and Instagram ads targeting UK dog owners and maintaining regular social media engagement.

Marketing efforts attempted:

  • Carousel ads showcasing pet care products
  • Highlighting benefits like comfort, safety, and play
  • Organic social media engagement

Key feedback provided:

Design & presentation issues:

  • Homepage lacks visual hierarchy and emotional appeal
  • No compelling hero section connecting with pet owners
  • Product cards don’t effectively showcase benefits
  • Color options hidden in dropdowns instead of visually displayed

Trust & credibility gaps:

  • Missing customer reviews and social proof
  • Brand story and unique value proposition not prominent
  • Limited demonstration of pet care expertise

Content strategy weaknesses:

  • No educational content about pet grooming/care
  • Missing SEO-optimized content for organic traffic
  • Opportunity to establish authority in the pet space

Recommended solutions:

  • Use theme builder apps to create engaging homepage sections
  • Implement SEO optimization tools for speed and visibility
  • Develop content marketing strategy with pet care topics
  • Add visual product displays and trust elements

The discussion remains open with the owner seeking additional guidance on improving site performance speed.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.
1

Hi everyone,

I’ve been running my Shopify store in the dog grooming and pet care niche for a little over 6 months now, and despite consistently promoting it, I’ve yet to make a single sale.

I’ve tried a few things:

  • Targeting UK-based dog owners via Facebook & Instagram ads
  • Using carousel ads showcasing different pet care products
  • Highlighting benefits like comfort, safety, and play for dogs
  • Posting regularly on social media and trying to engage organically

Still, nothing has really clicked — and I feel stuck.

Would anyone be willing to take a look at my store and give me some honest, no-holds-barred feedback? :folded_hands:
Here’s the link: [Insert Your Store Link]

I’d really love to know:

  • What am I doing well (if anything)?
  • What areas clearly need improvement?
  • Does the site feel trustworthy and easy to shop?
  • Is it clear who the products are for and what problems they solve?

Any tips on marketing, conversion, or even copy/design would mean a lot.

Thank you so much to anyone who takes the time — I’m open to learning and improving!

1 Like
2

Hey there Petpala, how are you doing today?

Sorry but you didn’t share your store link to check.

Kind try resending your store link for helpful suggestions.

3

Hey @Petpala , how are you doing today?

Sorry I think you’ve made a mistake, you forget to share you store link for suggestions.

Kind send your store link.

4

https://petpalaccessories.com/

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Hi @Petpala ,

I’ve taken a thorough look at your petpalaccessories.com store, and I want to offer some candid feedback on why you might not be seeing sales despite your 6-month effort.

Initial Impressions:

The site’s visual design is significantly holding you back in the competitive pet accessories market. Pet owners often view their animals as family members and expect a shopping experience that reflects the premium, caring nature they seek for their companions. Here’s what I’m seeing:

  1. Underwhelming homepage design: The current layout lacks visual hierarchy and emotional appeal. There’s no compelling hero section that connects with pet owners’ love for their animals or clearly communicates your unique value proposition.

  2. Product presentation issues:

    • Color options are hidden in basic dropdown menus rather than being visually displayed
    • Product cards don’t create enough excitement or effectively showcase the benefits for pets
    • The overall presentation doesn’t match the premium feel that pet owners often look for

  3. Trust elements need enhancement:

    • While you have a review section, getting those first reviews is crucial for social proof
    • Your brand story and unique selling proposition could be more prominently featured
    • More emphasis on your expertise in the pet care space would help build credibility

  4. Content strategy gaps:

    • Limited educational content about pet care and grooming
    • Missing SEO-optimized content that could bring in organic traffic from pet owners searching for solutions
    • Opportunity to establish yourself as a knowledgeable resource in the pet space

Recommendations:

  1. Transform your visual presentation with Tapita Theme Sections Builder. This free app would allow you to:

    • Create engaging hero sections with emotional pet imagery
    • Add testimonial sections formatted to encourage reviews
    • Feature benefit-focused content sections highlighting how products improve pets’ lives
    • Implement trust badges and policy highlights in strategic locations

  2. Upgrade your product option display with G: Combined Listings & Variant to:

    • Replace basic dropdowns with visual color swatches that let customers see options instantly
    • Allow customers to preview different variants right from collection pages
    • Create a more engaging shopping experience that pet owners expect from quality brands

  3. Build credibility and attract organic traffic with Tapita AI SEO Blog Builder:

    • Create professional, SEO-optimized blog posts about pet grooming and care topics
    • Develop content that targets keywords potential customers are searching for
    • Build a content library that establishes your expertise and drives organic traffic
    • Save time with AI-generated content that you can customize to match your brand voice

  4. Optimize for search engines with Tapita SEO & Speed Optimizer to:

    • Improve your site’s loading speed (crucial for mobile users)
    • Enhance product structured data for better search visibility
    • Fix any technical SEO issues hindering your visibility

The pet accessories market is extremely competitive but also very loyal when you connect with customers emotionally. Your current marketing efforts in the UK market show you’re targeting the right audience, but your website needs to better reinforce your credibility and create a more engaging shopping experience.

The good news is you can start implementing these changes with minimal investment using the free plans of these apps.

Tapita Team

1 Like
6

https://petpalaccessories.com/

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thank you so much @Sophia21 for your honest feedback, i really appreciate. honestlly i do not have any third party code on my theme, please kindly suggest or gaurd me on how to improve the performance speed of my shop. thanks once again

1 Like