A new online store selling beverages has received 750+ unique visitors (primarily from Facebook ads) over one week but has achieved zero sales. The product performs well in physical retail locations, but the website shows a high bounce rate with most visitors leaving after viewing only the first page.
Key recommendations from community members:
Expand product information: Add detailed product descriptions using apps to provide more context, as customers may hesitate to purchase beverages online without sufficient information
Improve homepage appeal: The current design appears too minimal and lacks visual appeal that creates product craving. The homepage needs stronger imagery and branding that makes the beverage look appetizing and desirable
Build trust through social proof: Add customer testimonials, reviews, or video content to the product pages. For a new store, consider using text and images from early customer feedback
Complete essential elements: Add a proper footer section with policies, contact information, and create a comprehensive FAQ page addressing shipping, returns, and common questions
The discussion remains open with the store owner seeking additional feedback to achieve their first conversion.
Hey all, we have had a store up for about a week now. Our visitors numbers are solid, mostly from FB ads. Just started a google ads campaign. We have had over 750 unique visitors, but no conversions.
We are using lucky orange and tracking visits, we have a high bounce rate with most only looking at the first page.
The product sells very well in our brick and mortar locations, but not online.
Any help to see where we are going wrong would be great, thanks. We just need that first sale! haha.
Hi @truself
with a product like yours, people might have a hard time buying it online. Maybe trying adding more information to the product description. Use an app like, Full-Width Product Description to expand your product description and give visitors more information about the products.
Hi @truself
Thanks for reaching out to the Shopify Community! I’m Donna from MooseDesk ,your go-to Live Chat, WhatsApp and FAQ App here to help enhance your customer support experience 
I love your store! I can tell you have put a lot of effort into building this. Here are some of my recommendations for better SALES CONVERSION, please kindly check 
In FMCG – especially food and drink – your homepage needs to make people feel like they can taste the product through the screen. It’s not just about being “clean” or “minimal.” It’s about delivering appetite appeal at first glance.
Currently, your homepage is functional, but visually flat. The hero image and branding don’t spark craving or curiosity. It looks more like a wellness blog than a crave-worthy beverage brand. Kindly take a look this example:
I understand your store is new, but just a friendly-reminder, don’t forget reviews are essential to the shopping experience. You should add a testimonial section to build trust for your products’ quality. If there are not enough rating stars, consider using text & images to showcase feedback of your first orders.
The footer is often overlooked, but it’s a valuable piece that can significantly enhance user experience and boost your website’s effectiveness. Some of the elements you can consider adding are:
You should implement a customer support system, such as a widget, to allow users to easily reach out with inquiries or requests. This instills confidence in potential buyers and reduces hesitation in making purchases. For example:
Also, creating a FAQ page to address common questions about your store policies, shipping, orders, refunds, and returns is important. Clear communication helps manage customer expectations and prevents misunderstandings.
To address this, I recommend using MooseDesk, an app for creating unique FAQ pages for your customers. Besides helping you create your Help Center, we also provide a helpdesk/ticketing system for your customer support.
Since our app is now available for free, all current users will be considered as early-bird users and get to enjoy all our current features for free forever!
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As an enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.
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Thank you for reading. Wish you a nice day ahead!
