A/B testing for Product Price - Variant Limit issue

Shopify Apps

Topic summary

Main issue: Pricing A/B testing for a product with 80 variants conflicts with Shopify’s 100-variant cap when apps duplicate variants. The requester asked for options that support testing with more than 50 variants without hitting the limit.

Proposed approaches:

  • Create two separate product pages, each with a different price, and use an A/B testing tool to split traffic. This avoids duplicating variants and stays within platform limits.
  • Try a third‑party app (Avis Product Options, Variant) that, according to a participant, can overcome the 100‑variant limitation; they suggest installing it and contacting the app’s support for guidance.

Status and outcomes:

  • The requester acknowledged the two-page approach positively but did not mark any solution as accepted.
  • A later post added the app recommendation; no results or confirmations reported.

Notes:

  • A/B testing: splitting traffic between versions (e.g., different prices) to compare performance.
  • No images or code are central to the discussion.

Resolution: Unresolved/ongoing; two viable paths identified, pending the requester’s confirmation or test results.

Summarized with AI on December 13. AI used: gpt-5.
1

We want to A/B test a product that has 80 variants. However, some apps duplicate the variants and switch between them and since Shopify has a 100 variant limit it doesn’t work. Are there any apps that allow more than 50 variants per product to be A/B tested for pricing?

2

Hi @Intenso09 , for this kind of scenario, I would recommend you to create two separate product pages, each with a different price point, and use an A/B testing tool to direct traffic between them. This method allows you to test different pricing strategies without duplicating variants.

1 Like
3

Great idea, thanks.

4

No problems, @Intenso09 ! If you think this is a good solution for you, please consider marking it as an accepted solution so other users with the same demand can be helped as well.

All the best!

5

Hi @Intenso09

Thank you for your question! I recently came across an Option/Variant app that has a very helpful support team and with this app, I believe it can overcome the 100 variants limitation to let you A/B testing as much as you want. It could be worth trying to install the app and reach out for their guidance. The app link should be: Avis Product Options, Variant

I hope my answer is helpful!

Best,
Liz.