A structure for scale-up and criteria to measure success

Ask Me Anything Q&A 2hmediaamarepo
1

Hello,

thank you in advance for your time and expert advice.

We’ve been running a store for a few years. Our TO is $500k/year and our marketing budget oscillates between $5-10’000/month for online marketing only (FB, Google).

I would like to scale up (obviously) efficiently, but am allergic to answers such as “just add budget” (typical Meta “encouragement”. Any suggestions to a structure or framework, or a method to do this? Furthermore, which are the criteria/parameters or measures of success your would be watching as you implement to see if you’re doing things right?

Thank you in advance.

Paal

2

Hi @Psteensl

Thanks for coming to the AMA.

If ads are working, scaling is easy. Consider other channels and content creation. Professional help can be valuable at higher budgets. Determine short-term vs. long-term goals. For short-term, focus on ads. For long-term, consider SEO and other strategies. If you’d like to see our full answer, check out the stream recording which we have uploaded to YouTube. We start answering your question at around 01;09;40