Ability to hide specific images from product pages without having to delete them

Store URL

Store description

We are Bone & White, an ecommerce brand specializing in premium tableware, home decor, and handcrafted pieces manufactured in Europe. We sell across multiple international markets and regularly create seasonal campaigns throughout the year.

One challenge we face is managing seasonal product images. For example, Christmas, Easter, Summer, or Black Friday images need to be displayed only during specific periods. Currently, the only way to remove these images from a product page is to delete them and upload them again later, which is time-consuming and inefficient.

We would love Shopify to introduce a simple hide/show option for product images, allowing merchants to keep media assets attached to products while controlling their visibility without deleting them.

What feedback do you want?

I would like to suggest a product media feature that would be extremely useful for merchants: the ability to hide specific images from product pages without having to delete them.

At the moment, if we want to temporarily remove certain seasonal images from a product page, for example Christmas images during the rest of the year, we have to delete them and then upload them again later. This is not ideal because it takes extra time, disrupts the product media order, and can affect workflows where the same images are reused seasonally.

It would be very helpful to have a simple “hide/show” option for individual product images, similar to how products or sections can be hidden without being per

You can still achieve this using metafields and Shopify Flow by modifying some Liquid code, but a native feature would be great.

Hey @Daniel_Carmena , I agree this functionality will be nice, but this is definitely possible. I’ve built something similiar before where there was a single product (unisex tracksuit) and the client wanted only the images with women models to display if viewed from the woman collection and the images with the male models if viewed from the male collection. You could control these using tags in your product but definitely need to take a deeper look into the usage and use cases to be able to suggest something concrete. But it is definitely possible but with a custom solution