About grouping products with the same value without variants

Topic summary

Goal: Group related products (e.g., different colors) without using variants, keeping each item as a standalone product while showing same-family alternatives on the product page.

Current approach and concerns:

  • Link products via a shared metafield (e.g., products.custom.group). Metafield = custom data field; metaobject = structured content entry.
  • API/webhook integration builds groups and references, but team prefers a Shopify-native method.
  • Performance worries with 5k+ products when searching by metafield value.

Flow limitations and workarounds:

  • Shopify Flow (automation) can’t create metaobject entries and times out on bulk uploads (~1 minute). Possible workaround: scheduled Flow runs gated by a flag metafield (is_update).

Suggestions:

  • Use collections to group products and reference the collection on PDPs; implies creating one collection per group. Alternative idea: tags plus a metafield list managed by Flow.
  • Another merchant (≈4,000 products) links via metafields and a product page section; seeks automation, possibly deriving groups from near-identical titles differing by color.

Latest update: OP shared an external guide on “color architecture” in Shopify. Screenshots included but not essential.

Status: No confirmed native, fully-automated solution; discussion remains open.

Summarized with AI on December 26. AI used: gpt-5.

I think about it, but I still need to create a collection for each group of products

so it acutely means creating flow, and its a good idea to use the collection for this?