Accelerated Checkout Buttons Product PAge

Store Design
,

Topic summary

A store owner questions whether displaying both an “ADD TO BASKET” button and Shop Pay’s express “BUY NOW” button on product pages helps or harms conversion. They note the purple Shop Pay button appears visually inconsistent with their site design.

A community member advises that best practice typically favors a single primary call-to-action to avoid decision fatigue. They recommend:

  • Making “ADD TO BASKET” the main CTA, especially for customers browsing multiple products
  • Positioning express checkout as a secondary option, beneficial for repeat or mobile users seeking speed
  • Customizing or repositioning the Shop Pay button through theme settings or Liquid code to better align with brand aesthetics

The discussion remains open with no final decision made by the original poster.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.
1

Currently we have an “ADD TO BASKET” button and the express checkout Shop Pay “BUY NOW” button on our product page.

Is it better for conversion to just have one main “ADD TO BASKET” button? What is the best practice? A purple button looks strange on our site IMO

ChrisW3_1-1743766249748.png
ChrisW3_1-1743766249748.png1379×505 164 KB

2

hi @ChrisW3

Thanks for reaching out Shopify community.

having both “ADD TO BASKET” and an express checkout such as Shop Pay’s “BUY NOW” button can be useful, but it all really depends on your intentions and target audience.

Best practice is to have one main call-to-action (CTA) to prevent overwhelming customers or causing decision fatigue. In most scenarios, the “ADD TO BASKET” button should be the primary CTA, particularly if your customers browse or purchase multiple products. The express checkout button is excellent for repeat visitors or mobile shoppers who desire speed — but it must be visually secondary if you wish to control the customer journey more deliberately.

And regarding the Shop Pay purple button, in case it does not align with your brand, you can customize or hide it through Shopify’s theme settings or Liquid code. A more branded color or positioning (such as below the main button) may make it work better without detracting.