I am not a tech person but have been working on this website for months and I still feel like it’s not where I want it to be… any advice or changes that would make it look better? I know nothing about coding either haha.
Everything has a high score except accessibility and speed… how do I change/fix this?
The speed score is 51.
Any help is very appreciated!!!
Hi @jenajune ,
This is Kate from PageFly - Shopify Landing Page Builder App.
Congratulations on your new store! Based on my extensive knowledge in CRO, I recommend the following suggestions to improve your conversion rates:
1. Let’s reorganizing the header
I’ve noticed that the navigation on your site is quite challenging to use. To improve user experience, you can consider relocating it to a position next to the logo, where it’s more accessible and intuitive for visitors.
2. Get a more straightforward hero banner
My initial impression of your store left me confused about the main product you offer. This is due to the absence of a clear heading and descriptive paragraph on the hero banner, and the image used is not engaging enough.
Consider adding a brief heading and paragraph to introduce your store and products.
3. Move to the brand introduction section
You can check this sample design for preference:
4. Product list section
It seems that you just sell clothing product, so in this section, you can change the heading to a more attractive and SEO friendly like:
And this section is currently missing an ‘Add to Cart’ button, which is a crucial element for enhancing user convenience and encouraging immediate purchases. By including this button, customers can seamlessly add items to their cart without navigating away from the page, thus simplifying the shopping experience and potentially increasing conversion rates.
You can check this image for preference:
5. The “Add to cart” issue
I observed that upon adding items to the cart, the cart icon does not update to reflect the new item count.
6. About the page speed
After reviewing the performance of your store, I found that the scores are 68 for mobile and 85 for desktop. These are commendable figures for a quality store. You still can improve this by implementing four key strategies:
7. Prepare for promotion event
With Valentine’s Day approaching, it’s an ideal opportunity to increase sales, as your products are perfect for gifting. Attract those searching for the ideal Valentine’s gift with these strategies:
These tips are a bit long, but please read them all the way through. Best of luck with your business.
Keep doing great work!
Kate - PageFly Team
Thank you so very much for this in depth look at it!!! I sincerely appreciate it! I will work on it today and comment again if you would like to view the updates if you have any further advice!
I cannot figure out how to add the “Add to Cart” buttons under the clothing items on the home page?
Hi @jenajune ,
Good luck with your store and have a nice day! 
Hey jenajune digital accessibility is a topic close to my heart, would be happy to help.
Hey, I took a look at your site. The overall vibe is warm and clean, so you’re definitely on the right track. The two things holding your store back right now are speed and how quickly visitors see a clear offer.
• Your speed score is mostly affected by image size and the number of sections loading on the homepage. Compressing images and removing a few heavy blocks usually bumps the score up fast.
• Accessibility issues are often small things like contrast, text size, or missing alt tags. Shopify themes make those pretty easy to adjust.
• One thing that would help conversions is giving new visitors a clearer entry point. A simple popup with a welcome offer or early access message works well for stores like yours, especially when the homepage is more visual and relaxed.
You don’t need coding for any of this, just a bit of cleanup and a stronger first-touch offer. I can share a few tweaks that fit your theme.
