Pixles for Google and Meta can better acquire new customers if we are able to provide them with conversion information on the LTV of who we are acquiring. In the checkout.liquid that was possible via the customer object, but that is missing / not accessible here: https://shopify.dev/docs/api/web-pi…

Hi Liam, this is not for custom UI, but purely to send the data via the Settings>Customer Events>Custom Pixel to 3rd party pixels so they can better target/acquire new customers.

Is there any way access customer data in a custom pixel? I have a similar use case. I have a checkout_completed event where a 3rd party requires the customers order size to determine if they’re a new or existing customer. Is this possible?

I also need to access customer information on basic events like “product_viewed”. It was accessible in liquid and makes for better tracking to 3rd party pixels yet it’s not available on the event data in custom pixels.

are you able to send at least any data to the GTM with the checkout_completed event?

+1 on this. Some analytics pixels need a unique user identifier and historically that has been the Shopify customer ID. Not having access to this is already pushing more people to using the email address for the unique identifier in analytics calls which is not always ideal since an email is common…

At least you can access customer order total. it is not obvious but try to console.log(init) inside your subscription to event. “init” object contains customer data also. https://shopify.dev/docs/api/web-pixels-api/standard-api/init

Add Customer Information to Checkout Completed Custom Pixels Event

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Liam February 20, 2024, 11:08am 2

Hi Jordan,

Would you need access to this property/ data in order to display custom content on post-purchase pages for specific customers, or is this more for analysis after sales are made?

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Add Customer Information to Checkout Completed Custom Pixels Event

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