Pixles for Google and Meta can better acquire new customers if we are able to provide them with conversion information on the LTV of who we are acquiring. In the checkout.liquid that was possible via the customer object, but that is missing / not accessible here: https://shopify.dev/docs/api/web-pi…

Hi Jordan, Would you need access to this property/ data in order to display custom content on post-purchase pages for specific customers, or is this more for analysis after sales are made?

Hi Liam, this is not for custom UI, but purely to send the data via the Settings>Customer Events>Custom Pixel to 3rd party pixels so they can better target/acquire new customers.

Is there any way access customer data in a custom pixel? I have a similar use case. I have a checkout_completed event where a 3rd party requires the customers order size to determine if they’re a new or existing customer. Is this possible?

I also need to access customer information on basic events like “product_viewed”. It was accessible in liquid and makes for better tracking to 3rd party pixels yet it’s not available on the event data in custom pixels.

are you able to send at least any data to the GTM with the checkout_completed event?

+1 on this. Some analytics pixels need a unique user identifier and historically that has been the Shopify customer ID. Not having access to this is already pushing more people to using the email address for the unique identifier in analytics calls which is not always ideal since an email is common…

At least you can access customer order total. it is not obvious but try to console.log(init) inside your subscription to event. “init” object contains customer data also. https://shopify.dev/docs/api/web-pixels-api/standard-api/init

Add Customer Information to Checkout Completed Custom Pixels Event

Retired Boards Appdev Customers Discounts And Orders

lynth April 25, 2024, 1:13pm 6

Same problem here.

Topic		Replies	Views
Why is customer data missing in custom web pixel implementation? Technical Q&A	8	248	November 6, 2024
Web Pixels API (checkout_completed) - Get more Customer data Shopify Plus plus-admin	0	56	March 13, 2024
Web pixel customer events Store Design	4	179	October 4, 2023
Shopify’s Web Pixels API for Tracking New vs. Returning Customers Technical Q&A javascript	5	354	December 17, 2025
Checkout Extensibility Upgrade AMA: Custom Web Pixels with Domaine Community Events	43	847	July 29, 2024

Add Customer Information to Checkout Completed Custom Pixels Event

Related topics