Currently we have an “ADD TO BASKET” button and the express checkout Shop Pay “BUY NOW” button on our product page.
Is it better for conversion to just have one main “ADD TO BASKET” button?
Topic summary
A merchant is questioning whether displaying both an “ADD TO BASKET” button and a Shop Pay “BUY NOW” express checkout button on product pages might negatively impact conversion rates, or if simplifying to a single “ADD TO BASKET” button would be more effective.
Current Setup:
- Two buttons present: standard “ADD TO BASKET” and Shop Pay express checkout
- Visual reference provided showing both buttons on the product page
Response:
- Having both buttons is considered beneficial rather than harmful
- The Shop Pay button accelerates the checkout process for customers who prefer express options
- No need to remove either button
The discussion suggests maintaining both options to accommodate different customer preferences, with no indication that dual buttons harm conversions.
Hey,
There’s no harm in adding the two buttons. In fact, adding the Shop Pay button enables customers to speed up their checkout process. Hence, you don’t have to worry about it.
Hope this answers your query!