I’ve had a lot of added to cart and initiate checkouts on my store (www-argos.com) through tiktok ads but no sales. I already did a test payment to see if there was some kind of problem with that and I also have free shipping and no extra taxes that my customers have to pay. What could be the problem?
Topic summary
- Main issue: High “Add to Cart” and “Initiate Checkout” events from TikTok ads, but zero completed purchases.
- Context: Shopify store (www-argos.com). Traffic sourced via TikTok ads. Merchant offers free shipping and states no extra taxes at checkout.
- Actions verified: Test payment completed successfully; no checkout payment errors reported.
- Ask: Looking for causes of the drop-off between initiating checkout (customers start the checkout process) and final purchase.
- Community input: One brief suggestion to use “Easy Ads”; no analysis, diagnostics, or implementation details provided.
- Missing details: No data shared on checkout funnel analytics, abandonment reasons, device/browser issues, page speed, or ad audience quality.
- Outcome: No concrete diagnosis or solution yet; discussion remains open with unresolved conversion issue.
- Next steps implied: Further investigation into the checkout funnel and campaign targeting is needed, but no specific plan was established in the thread.
1 Like
have you make use of easy ads