Hi!
I am selling premium chocolates.
The “reached check out” rate is 8.14% and the “sessions converted” rate is 4.12%.
I am happy with the conversion rate but I am wondering if a 50% drop out from reached check out to converted is ok for my category?
Since I can not find any technical or UX issues my explanation is that the premium prices are scaring off some people in the end who just want to do window shopping.
Appreciate any comment 
Thanks!
Have you checked out benchmarks? Might be a useful way to see how your numbers stack up to others in your category - not sure exactly how fine grained their store categories are.
Hello Neon_leader,
I was recently investigating similar issues and came across these for example: https://www.oberlo.com/statistics/shopping-cart-abandonment-rate and https://www.drip.com/blog/cart-abandonment-statistics.
As you can see an average drop-out rate of 50% is perfectly fine, even better then industry averages. Of course it also varies across different regions/cultures/countries.
It should be noted that in some other reports for the food and beverages category the average dropout was reported to be around 44%.
Happy selling!
Peter
Ah great! Thank you very much Peter!