Adding a field on my product and report on the entries in that field

Store Design

Topic summary

Goal: Add a dropdown on select product pages to capture “How did you hear about this product?” (e.g., Email, Word of mouth, Social media) and generate reports on the collected entries.

Key points:

  • Some attribution data from the customer journey is already captured and visible on the order screen in Shopify Admin.
  • If that is insufficient, the data can be stored via order tags or an order metafield (a custom data field attached to orders).
  • Limitation: Shopify’s native reporting cannot report on tags, metafields, or this custom data.
  • Suggested solution: Use the Report Toaster app to create reports on these fields; support is offered to help set up the required reports.

Status/outcome:

  • No native Shopify reporting solution provided; third-party reporting (Report Toaster) recommended.
  • No confirmation from the original poster; discussion appears open pending implementation choice.
Summarized with AI on January 4. AI used: gpt-5.
1

Hi,

I want to add a field on some of my products, not all, to capture how people heard about this product.

The field would be a drop-down field with some values like Email / Word of mouth / Social media, etc.

The customer would select on these values when buying a product.

I also want to be able to report on the values captured so I can analyze the data.

Thank you for your help.

JP

2

Some of this data is already captured on the customer journey. You can see this on the order screen in Admin. If this isn’t giving what you want, you can create tags or an order metafield to hold this data.

Unfortunately, none of these options are reportable in Shopify. Our Report Toaster app can help you report on any of this data. Feel free to take a look and reach out so support to help you get setup with the reports you need.