Adding brand name next to Google Search link and favicon

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Topic summary

Issue: Google Search shows “myshopify.com” next to the favicon instead of the brand name; the Store Name in Shopify is already set correctly.

Key guidance on how Google chooses the site name:

  • WebSite structured data (Schema.org) is the preferred source.
  • og:site_name (Open Graph meta tag) can be used.
  • The tag and other page headings/text may influence the name.

Possible causes highlighted:

  • The brand is formatted as all caps and no spaces (“SALAMANDERSTORE”), which Google may not prefer.
  • The myshopify.com domain appears to be set as the primary domain; Google may trust and therefore favor that over a custom domain.

Suggested actions:

  • Set a custom domain as the primary domain (not myshopify.com).
  • Ensure correct WebSite structured data and og:site_name are present.
  • Review tag and headings; consider a more readable brand format.

Notes:

  • A screenshot of the Google SERP is provided to show the issue.
  • No resolution reported yet; the thread ends with a follow-up asking if the problem was solved.
Summarized with AI on January 3. AI used: gpt-5.
1

Hi all,

Where can I change ‘myshopify.com’ next to favicon on Google Search? I want to change it to our brand name.

SalamanderPumps_0-1706002514809.png
SalamanderPumps_0-1706002514809.png725×203 18.7 KB

2

Did you already check under settings > store details > Profile? There is a “Store Name” field.

1 Like
3

Yes, store name is correct.

1 Like
4

Hey @SalamanderPumps

There are a few possible ways Google will pull your site name to include in search results.

  1. WebSite structured data (Google’s preferred method)
  2. The og:site_name
  3. Pulled from your tag
  4. Other headings and text found on the page

This article covers the site name in search results more in depth but it looks like you may have things configured correctly though they may not like the all caps and no spaces “SALAMANDERSTORE”. It’s just that Google’s algorithm is choosing a different name. If I had to guess, the issue is that your myshopify domain is your primary domain rather than a custom domain name. Google looks for trusted sources and myshopify has more results across all of Google, so they probably think that is the correct site name.

2 Likes
5

Hi, did you solve this problem?