Objective: Populate Facebook Catalogue product custom labels (e.g., CL0/custom_label_0) with Google variant IDs to enable cross-platform performance matching.
Status: Multiple attempts to fill these custom label fields have failed; the labels are not appearing in the Facebook Catalogue as intended.
Suggestion offered: Create dynamic ads and apply custom labels to the marketing catalogue. This guidance was acknowledged but clarified as not addressing the specific need to populate the product-level custom_label fields in the catalogue.
Clarification: The request targets Facebook Catalogue’s product details fields (custom_label_0–custom_label_4), not campaign-level labels. A screenshot of the product details interface is central to understanding the exact fields in question.
Latest development: Another participant asked whether a solution was found, indicating ongoing interest for audience targeting based on these labels.
Outcome: No confirmed method or steps were provided to populate the product-level custom_label fields with Google variant IDs. The discussion remains open.
Open question: How to map or feed Google variant IDs into Facebook Catalogue’s custom_label_0–custom_label_4 via the sales channel or product feed so they reliably appear in the catalogue.
Hello!
Our Marketing Agency asked us to populate one of the Custom Labels from Facebook (eg. CL0) with variant ID’s from Google so that they can match the results from both platforms.
We’ve been back and forth with trying various options to populate any of the Custom Labels, but with little success.
Has anyone succeeded in making them show in Facebook Catalogue?
Hello,
I am San from MS Web designer.
To add a custom label on Facebook and Google, you will need to create dynamic ads and then apply the custom label to your marketing catalogue.
Do let me know in case of any concerns.
Regards,
San
I’m not sure if we’re referring to the same thing. I’m referring to the actual custom labels of Facebook from the product details. We need to know how we can populate those:
Have you been able to find a solution to this, my performance marketing agency wants to have these populated as well to target differents audiences.
