AddToCart triggering multiple events for the FB, GA4, UA and GAds tracking pixels

Issue: The issue is that multiple Add-to-Cart events are firing when customers click the Add-to-Cart button on the PLNK Store website. This is causing the analytics and tracking pixels to report inaccurate data, which is impacting the store owners’ ability to make informed business decisions.

Cause: The cause of the issue is likely due to a technical problem with the implementation of the Add-to-Cart button code or how the store is managing the /cart/add.js route. There may be duplicate code or a coding error that is causing the button to fire multiple events when clicked.

Website link: https://plnkstore.myshopify.com/

Theme Files: https://drive.google.com/file/d/19czdi01ELsZR1epr8NwZ9AeLorEtW1m6/view?usp=share_link

Screenshot of the issue:

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Did you find a solution to this issue?

I took a peek at your site and it looks like it’s not happening anymore for GA4. Did you do something directly to fix it?