I’m new to using marketing strategies to get a head. Is SEO dead, do you believe that ads and algorithms are the new marketing strategies to get ahead. How can you make your business reach more people effectively with social media posts and blogs vs paid advertising, and when paid, how to market appropriately. How to use chat gpt to your favor?
Buyers are spending their time watching content, so having a brand presence on the social platforms your target audience is spending their time is a great way to expand your reach. Additionally working with influencers on those platforms can allow you to introduce your brand to new audiences.
You can work with influencers to expand your reach with the Shopify Collabs app. With Collabs you can grow an affiliate program incentivizing influencers to promote your products with affiliate commission, discounts for their followers, and gifts. You can grow your program by creating a custom influencer application page which you can add to your website, or by directly inviting creators you know you want to work with to the platform.
Here is a quick getting started guide that covers how Collabs works, recruiting creators/ influencers and how the affiliate management system works. You can learn more about Collabs here: https://help.shopify.com/en/manual/promoting-marketing/collabs/merchants
In the long run, focusing on having a strong brand presence first can then help additional advertising methods like paid ads more effective in the long run.