Our products compete in search for a similar but very different product. We sell waterproof speakers that are built into boats or installed into your own box or housing. However, much of the search ends up for bluetooth waterproof speakers, or speakers that are already in a housing. These buyers are looking for a different solution. How do we avoid paying for this traffic?
Hello Harry, thank you for your question, my name is Emmanuel founder of FeedArmy and your host for todays AMA.
The great solution is setting up standard shopping with multiple campaigns, this strategy allows you to target very specific search terms, I have explained it here: https://www.youtube.com/watch?v=CiRIDzRrHno
This way you can just pay for search terms you want.
But also focus on improving your data feed quality, often not improving your data feed quality results in poor quality traffic as well. So check the requirements and recommendations here: https://support.google.com/merchants/answer/7052112