Ads Manager issue with Conversion events

Shopify Discussion
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Topic summary

A user is unable to set up conversion campaigns in Ads Manager because the system gets stuck on “Retrieving your events” without displaying any conversion events, despite having a properly installed and active pixel.

Recent developments:

  • The pixel was functioning correctly until a few days ago when this issue suddenly appeared
  • Ad campaign performance has significantly declined since the problem began

Suggested solution:

  • The issue appears to be a technical bug with Facebook/Instagram’s pixel that’s preventing proper data collection
  • Recommendation: Implement Meta Pixel and Conversion API (CAPI) through Google Tag Manager (GTM) to ensure consistent tracking and avoid data loss

Status: The discussion remains open with a proposed workaround but no confirmed resolution of the underlying platform issue.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.
1

I am facing an issue while setting up a conversion campaign in Ads Manager. When selecting a conversion event, the system continuously displays “Retrieving your events,” but no events appear, preventing me from proceeding with the campaign setup. I have ensured that my pixel is properly installed and active. Could you please assist me in resolving this issue as soon as possible?

Looking forward to your support.

1 Like
2

Hi Manish,

Thanks for your query.

How did you configure the meta pixel?

3

Hey,

It Was Working perfectly few days back, suddenly this happened. and after this my results for ad campaigns has significantly dropped

4

Because of technical error/bug from the facebook and instagram App pixel can not perform and collect data from the website properly which may cause data loss and ad campaign would be hampered.

In that case consider google tag manager GTM to implement meta pixel and conversion API CAPI to ensure a consistent tracking experience.

kind Regards