Advice needed: Google Merchant setup for different Shopify Market top-level domains (.EU vs .UK)

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Topic summary

Shopify store using different TLDs for Markets (.UK and .EU) seeks guidance on Google Merchant Center (GMC) setup and price/URL accuracy for the UK. Key issues: incorrect GBP pricing and landing page URL mismatches across domains.

Recommendations:

  • Prefer a single domain for all countries to lower suspension risk in GMC.
  • If multiple TLDs are necessary, use a GMC “Advanced account” (MCA: multi-client account) with sub-accounts per domain/market to separate feeds and URLs.
  • Use fixed currency conversion rates rather than Shopify’s default auto rates (which update twice daily), to prevent GMC price mismatch errors.

Actions/decisions:

  • Store owner will proceed with an MCA setup and fixed conversion rates.

Open questions/uncertainties:

  • Site verification: whether multiple Google verification meta tags can coexist in one Shopify theme for sub-accounts. The responder is unsure but notes no evidence of problems.

Status: Partially resolved. Implementation of MCA and fixed conversion is planned; verification-tag approach remains unresolved.

Summarized with AI on December 16. AI used: gpt-5.
1

Hi folks, I’m looking for advice on what’s the best way to set up our Google Merchant account.

Our Shopify site has different Shopify Markets setup and one of the markets uses a different top-level domain than the primary market (for example: it uses examplewebsite.UK and the primary is examplewebsite.EU).

In Google Merchant, do we need to create a separate Google Merchant for examplewebsite.UK site or can we without Google suspending our.EU site? We’re having issues with UK (pound prices) being incorrect as well as the landing page URLs because we have different top-level domains.

Appreciate any info!

2

To increase the success rate, it is best to use 1 domain, for all countries, that reduces the chances of getting suspended.

However, if you must use different TLDs, then you will need to setup an advanced account: https://support.google.com/merchants/answer/14089347?hl=en

I recommend you setup a fixed conversion rate, to avoid the incorrect pricing. Do not use Shopify’s default currency rates, as that changes twice per day, and GMC can not keep up, and you will have constant price mismatch issues. So fixed conversion rates is what I recommend.

3

Hi @EmmanuelFlossie , thanks for taking the time to answer. We’ll try the MCA and fixed conversion setup.

4

Hi @EmmanuelFlossie , in terms of verification of a sub-account in GMC. Is it ok to have multiple Google Verification meta tags in one site/Shopify theme since the site leverages Shopify markets?

5

I don’t think so, I would not really know. There has been no evidance of an issue.