Ai and SEO

Ask Me Anything Q&A SEO Office Hours Repo

Topic summary

A Shopify merchant questions whether AI-powered apps that auto-generate and modify product metadata to achieve perfect SEO scores are genuinely effective or just marketing tactics to sell more AI credits. They’ve observed these apps frequently changing and shortening meta descriptions.

Regarding collections and SEO:

  • Creating more collections is generally beneficial for SEO, provided each targets unique keywords rather than duplicating existing collection keywords.
  • Recommended strategy: Build collections around all the ways users might describe your products. Research this by searching your base product term in Google and examining the filters shown on desktop results (gender, fit, style, color, etc.).
  • Create separate collections for each relevant attribute (e.g., “mens jeans,” “skinny jeans,” “black jeans”) as long as you have 3-5 products to populate them.

The question about AI app effectiveness remains unanswered.

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.
1

I am using some shopfiy apps that auto generate the meta for products.
I have noticed the meta data often gets changed and shortened in order to achieve their 100/100 status.
Are these effective or a gimmick in order to sell more Ai credits?

I also wanted to know how making more collections can affect the SEO ranking?

2

I am not sure how those apps are working, sorry.

Creating more collections is typically a good SEO strategy as long as they’re targeting unique keywords / not targeting the same or overly similar keywords as existing collections.

This is my standard collection advice:

  • Build collections for all of the ways that a user might describe your products. If you’re not sure, type the base name of your product into Google (e.g. if you sell specialty denim, you might search for [jeans]) and see which filters Google displays on the lefthand side of desktop results. These are the dimensions that you should be building collections for (
    • e.g. for [jeans] you’ll see target gender, fit, style, color, etc.) - build collections for all of those different values as long as you have 3-5 products to display. So you might build collections for “mens jeans,” “womens jeans,” “skinny jeans,” “black jeans,” you get the idea. This is the biggest opportunity for most merchants.