Alt Text not displaying on Page Speed Insights Dawn Theme

Technical Q&A

Topic summary

Main issue: On Shopify’s Dawn 10.0 theme, PageSpeed Insights flags many pages with “Image elements do not have [alt] attributes.” Alt text (short descriptive text for images that aids accessibility and SEO) may be missing or not rendered.

Key guidance:

  • Verify and add alt text in the Shopify admin for all product images. If missing, populate them first.
  • For large catalogs, use an automated SEO app to generate alt text in bulk, then refine manually where needed.
  • Check non-product images (e.g., header/hero, banner, app-inserted images). These may require theme/template code edits to ensure alt attributes are output.

Diagnostics and potential causes:

  • Could stem from the Dawn theme’s implementation, missing entries in admin, or third-party apps loading images without alts.
  • Sharing the site URL was requested to pinpoint which images trigger the PSI warnings.

Status: No confirmed fix yet. Next steps are to audit image outputs across templates, ensure alt attributes are present sitewide, and provide the URL for targeted troubleshooting.

Summarized with AI on January 10. AI used: gpt-5.
1

We are using Dawn 10.0 and many of our pages are showing “Image elements do not have [alt] attributes” on Page Speed Insights…

I have looked for solutions in the community but no real fixes.

Anyone else having this issue? Any ideas to fix?

Thanks

2

Do you have alt text in the shopify admin section?

If yes, then you require further help.

If not then go to the product and add the alt text to the products.

Alt Text Example · Products · 104 CD DVD Carry Case Disc Storage Holder CD Case Sleeve Wallet Ideal In Car · Shopify.png
Alt Text Example · Products · 104 CD DVD Carry Case Disc Storage Holder CD Case Sleeve Wallet Ideal In Car · Shopify.png1890×724 110 KB

3

If you have a lot of products, you can use an automated SEO app to add the alt text then go back and customize it if you wish.

Those message could also come from other images on your site, like header images, hero images, etc. That might require some code to fix, but over all shouldn’t be a issue.

Make sure your product image alt is handles before taking on the random site images

4

Share your site URL.
This oculd be an issue with Dawn theme, it could be you just didn’t add alt tags to your images, or it could ben app that is loading images without alt tags.

We need more context to help you properly.