Analytics - does anyone know what these are?

Shopify Discussion
1

I have these weird analytics event count event name. how can i attach the screenshots. I don’t know what these are.https://canva.link/2fc4p3dmdvdtuxi

3

@Debra_Jambor

Looks by default tracking event name.. it’s simply showcase the user behaviour on your website.

4

Hi @Debra_Jambor,

Don’t worry, your store is not broken or hacked. What you are seeing is essentially junk data being captured by Google Analytics.

These weird event names come from your visitors’ browser extensions. For example, if a customer has a coupon finder or a gaming tool like Wowhead installed, those tools fire their own tracking events in the background. Because your GA4 is set up to listen for events on your site, it accidentally picks up these outside signals from the customer’s own browser.

The Japanese characters and messages like “Attempted to load” are just noise from third party scripts or plugins that your customers happen to be using while they shop. You can safely ignore them as they do not affect your sales or store performance. If they really bother you, you can go into your GA4 Admin settings and create a filter to exclude these specific event names so your reports stay clean.

Hope this helps,

5

Developer or Internal Traffice Filter? Thanks for your response, I have been panicking. You helped me so much. !!!

6

Developer or Internal Traffice Filter? Thanks for your response, I have been panicking. You helped me so much. !!!

7

OK, i watched a video about setting up a filter, thanks. Is there a specific filter like “wowhead” i need to filter out?

8

Hi @Debra_Jambor,

No, you don’t need to create a specific filter just for ‘wowhead’. Spam bots change their names constantly. If you block ‘wowhead’ today, they will just use a different name tomorrow, and you’ll be stuck playing whack-a-mole.

The good news is Google Analytics 4 (GA4) is already pretty smart and able to automatically filters out most known bots over time. If you still see a massive spike hurting your data, it’s usually better to filter by traffic patterns (like blocking specific countries you don’t sell to) rather than chasing individual website names.

Hope this helps,

10

Hi @Debra_Jambor, looking at your screenshot these fall into three buckets:

  • Legit GA4 events first_visit, view_item, user_engagement are normal and expected
  • Browser extension noise Wowhead tooltips, Japanese text, and Attempted to load are coming from your visitors’ browser plugins, not your store
  • Third party scripts ab test initiated, Session-Marker, and rfk_1 are likely from an app or pixel installed on your store

None of these are harmful. Use an Internal Traffic filter in GA4 to clean up your own visits, and ignore the rest as they do not affect your store performance.

11

Thanks guys for all your help. It seemed to resolve in the am and haven’t seen again. I did make some filters but they only allowed 10 and no more allowed, but it seems to have resolved. Also, noting that once I made 10 they cannot be removed/deleted only put in Testing mode. that’s ‘akward’. Appreciate you all.