Analytics for Returning Customers and Conversion Rates is Not Accurate - 10/26/2022

Topic summary

Multiple Shopify merchants reported missing conversion rate data and customer behavior metrics in their analytics dashboards starting around mid-October 2022.

Key Issues Reported:

  • Conversion rates showing as zero or missing entirely
  • Customer behavior data absent from Live View
  • Conversion summaries missing from order detail pages
  • Add-to-cart (ATC) and purchase statistics not displaying
  • Other metrics (order count, sales value) continued tracking normally

Initial Support Response:
Shopify Support initially attributed the problem to:

  • Customers using private browsing modes
  • Cookie blocking or cleared browser caches
  • Device switching preventing accurate tracking

Merchants disputed this explanation, noting the sudden shift from normal conversion tracking to zero conversions across all orders was inconsistent with typical user behavior patterns.

Resolution:
Shopify Community confirmed this was a platform-wide bug that has been resolved. Users experiencing continued issues were advised to clear their cache and cookies, or contact Shopify Support directly for account-specific assistance.

Summarized with AI on November 25. AI used: claude-sonnet-4-5-20250929.

Dear all, can somebody help? Since 3 4 days statistics show me no conversion rate, no ATC, no purchases. I load shopify add new again not work also on laptop is the same. Does anyone have this problem too?