Analytics for Returning Customers and Conversion Rates is Not Accurate - 10/26/2022

Ive noticed this too.

Since around 18th October not a single sale has a conversion summary.

I have reported it to support and they have come back and told me its because:

  • The customer was using a private browser (to prevent tracking) or an app that prevents the tracking of browser cookies.
  • The customer has cleared their cache and cookies, which will erase all previous browser data used for tracking.
  • They switched devices to prevent accurate cookie tracking.

I dont think this is right though, you dont go from pretty much every order shows conversion details to none at all.
I have asked Shopify Support to look into it more so waiting to hear

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