Analytics not showing ATC or CR events

Shopify Discussion

Topic summary

A user is experiencing analytics discrepancies in their new Shopify store where order data doesn’t match conversion tracking metrics.

Specific Issues:

  • Store shows 2 orders, but only 1 appears in “Conversion Rate Breakdown”
  • Another instance shows 1 order with zero data in conversion breakdown
  • Missing “Add to Cart” (ATC) and “Reach Checkout” (CR) event tracking

Additional Context:

  • Traffic is being driven from Facebook/Meta Ads
  • User has included screenshots showing the analytics dashboard discrepancies

Status:
The issue remains unresolved with no responses yet. The user is seeking potential causes and solutions for why conversion events aren’t being properly tracked despite completed orders.

Summarized with AI on November 4. AI used: claude-sonnet-4-5-20250929.
1

I am having trouble with analytics not giving me good data on a new store. First image shows 2 orders, but only one reflected under “Conversion Rate Breakdown”. On the second it shows 1 order, but no data under “Conversion Rate Breakdown”. No “Add to cart” or “Reach Checkout”.

Screenshot 2024-11-02 114603.jpg
Screenshot 2024-11-02 114603.jpg1689×868 104 KB

Screenshot 2024-11-02 114444.jpg
Screenshot 2024-11-02 114444.jpg1686×860 97.8 KB

Any idea on what could be the cause and possible solutions?

Also, I am sending traffic from Facebook/Meta Ads.

Thanks!

J

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