Hi there, @Riz_15
My name is Garcia, and I’m a conversion rate optimization director at PageFly. I’m excited to hear about your entrepreneurial journey and want to offer my support.
I’ve reviewed your product page, and I think it’s a great start. The design is beautiful, and the products are well-presented. However, I believe there is room for improvement on your homepage.
I’m happy to provide some specific recommendations, if you’re interested. Please don’t hesitate to reach out.
- Let’s make each section clear with one headline and sole color
- Clarity: A website with a different background color for each section is easier to scan and understand. This would make it easy for visitors to find the section they are looking for and to quickly understand the content of that section.
- Emphasis: Using different background colors for different sections can help to emphasize the most important information. This would help to emphasize the best-selling product section and make it more likely that visitors will notice it.
I redesign the first 2 sections as an example:
- Blue pastel is not working on the white background, as well as not suitable for CTA button
Let’s use other colors instead of blue pastel in the whole page, it’s really hard for visitors to acquire the shown information.
My recommendation is that you should use the blue in your header and your footer, which helps increase your brand identity a lot. Or simply, use default color (black) for body text, old navy blue to highlight and red color for CTA content.
- Make body text shorter and focus on main ideas
You have only 5 seconds to make a first impression on potential customers visiting their websites. During this time, they must clearly communicate their value proposition: what you are selling and how your product solves their customers’ pain points. Unfortunately, you have beautiful pictures in Hero Banners, but with too much text that doesn’t highlight the essential information. More tips:
- Use a bulleted list or table to summarize the key benefits of your product or service. This will make it easy for visitors to scan and understand the most important information.
- Use bold or italic text to emphasize the most important points in your copy.
- Use headings and subheadings to organize your content and make it easier to read.
- Use white space to break up your text and make it more visually appealing.
For example:
This Hero Banner is clear, concise, and to the point. It highlights the key benefits of the product (removes chemicals and restores pH balance for healthy, nourished hair and skin) and includes a clear call to action. The icons also help to visually communicate the product’s benefits and make the Hero Banner more engaging.
- Utilize GIF for technical products
Obviously, compared to other FMCG products, it’s harder for customers to understand what we are selling. Pictures with text above are not enough, something technical, therefore, GIF can help you do that in 3-5 seconds. Which also helps your business reduce the resources for supporters, also. However, more ideal and simple for your way, let’s move your Video to the 2nd section for visitors
5. Design your own promotion strategy
Promotion is an effective way to attract and motivate customers to consider and purchase your products. It may affect profits, so be smart about cost calculation. Don’t forget to include promotion marketing tips on the website.
- Build one more Landing Page and focus on 1 to 2 products and promote, which is the most suitable idea
- Offer deep discounts on popular products. This is a classic BFCM strategy, and it can be very effective in attracting customers and driving sales.
- Create bundles and deals. Bundling products together at a discount can be a great way to encourage customers to buy more. For example, a website that sells clothing could offer a bundle that includes a shirt, pants, and shoes for a discounted price.
In your website, you did a section including your policy as well as some minor promotion. But it has the same problems as I said. More text hide inside accordion is not ideal option, which increases the interaction cost, and you will miss the chance to foster visitors buy your products. Please remake it with ICONS, shorter text
6. Add testimonial section
You had a video with thumbnail of “Product Review”, however, it’s truly a product video at all. It should be have a testimonial section with the real-experiencing content and images, please take a look our example:
Cheers,
Garcia