Any viable alternatives to google GA4 garbage??

Topic summary

The original poster expresses frustration with Google Analytics 4 (GA4) over privacy concerns, particularly regarding intrusive visitor tracking and data collection. They seek alternatives that don’t rely on Google’s ecosystem.

Suggested Alternatives:

  • Matomo (formerly Piwik): Open-source platform offering self-hosting for full data control
  • Clicky: Real-time analytics with detailed visitor insights
  • Open Web Analytics (OWA): Self-hosted open-source solution
  • Fathom Analytics: Privacy-focused tool emphasizing simplicity and GDPR/CCPA compliance
  • Shopify’s Native Analytics: The original poster later notes Shopify’s built-in analytics may be sufficient for their needs

Key Considerations:

Concerns raised about the cost of additional Shopify plugins and cloud-based data security. One user successfully implemented self-hosted Matomo on AWS, gaining full data ownership and the ability to match anonymous web activity with customer data via Shopify keys. A GitHub repository is available for easy AWS deployment.

Another contributor promotes their Shopify app “FA - Privacy First Analytics” for seamless Fathom integration using Shopify’s Web Pixels API, tracking e-commerce events without storing personal visitor data.

Status: Discussion remains open with multiple viable privacy-focused alternatives identified.

Summarized with AI on October 27. AI used: claude-sonnet-4-5-20250929.

While Dhatma looks comprehensive… the number of $ plugins to make shopify useful is getting to be a bit much.

Is any of the AI-GTP ultimately secure for dealing with your confidential data in the “cloud”?

I wonder about the idiots that put Alexa or Google Assistant microphones in their conference room discussing confidential information… the increasing amount of surveillance is somewhat concerning. Privacy agreements written in USA might as well be toilet paper for non-US entities.