Apply automatic discount to tagged customers

Shopify Discussion

Topic summary

Merchants are requesting the ability to automatically apply discounts to customers based on tags—a feature currently unavailable in Shopify’s native discount system. While discount codes can be restricted to tagged customer groups, automatic discounts cannot, forcing members to manually enter codes or rely on third-party apps.

Current Limitations:

  • Shopify’s built-in automatic discounts don’t support customer tag filtering
  • Only one discount can be active at a time in the native system
  • The feature exists for discount codes but not automatic discounts

Workarounds Mentioned:

  • Third-party apps: Regios Automatic Discounts, Alpha Sale, WHOLESALE CLUB, Bold Custom Pricing, Locksmith ($9-60/month)
  • Shopify Plus features: Scripts and price lists (requires $2000/month plan)
  • Code snippet to auto-fill discount codes at checkout
  • Custom liquid code modification for cart pages

Community Sentiment:
Merchants express frustration that this basic functionality requires expensive apps or upgrading to Shopify Plus. Many view it as counter-intuitive given that customer tagging already exists, and criticize Shopify’s app-dependent business model. Support staff acknowledge the request is logged with developers but provide no timeline for native implementation.

The discussion spans multiple years with no official resolution, though several app developers have entered the thread promoting their solutions.

Summarized with AI on October 25. AI used: claude-sonnet-4-5-20250929.
3

check this discussion

https://community.shopify.com/c/Technical-Q-A/Custom-Pricing-Based-on-Customer-Tag/m-p/523051/highlight/false#M7203

we are trying to solve a similar problem… it should be straight forward, if a customer is tagged ‘X’, give discount of ‘Y’ at checkout automatically…

it shouldn’t necessitate an app or upgrading to Shopify Plus for $2000 a month…

also check this piece of code out that I found in the above discussion… it at least seems to add automatically a discount code and the customer only needs to hit APPLY… not ideal UI but better than spending a lot of money…

https://wearetmbr.com/shopify-auto-fill-discount-code-on-checkout-page/

hope this helps… and yes Shopify, please add a simple feature to apply a discount to selected customers automatically or allow smaller retailers to create a Wholesale channel without paying a $1920.01 premium…

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