Apply automatic discount to tagged customers

Topic summary

Merchants are requesting the ability to automatically apply discounts to customers based on tags—a feature currently unavailable in Shopify’s native discount system. While discount codes can be restricted to tagged customer groups, automatic discounts cannot, forcing members to manually enter codes or rely on third-party apps.

Current Limitations:

  • Shopify’s built-in automatic discounts don’t support customer tag filtering
  • Only one discount can be active at a time in the native system
  • The feature exists for discount codes but not automatic discounts

Workarounds Mentioned:

  • Third-party apps: Regios Automatic Discounts, Alpha Sale, WHOLESALE CLUB, Bold Custom Pricing, Locksmith ($9-60/month)
  • Shopify Plus features: Scripts and price lists (requires $2000/month plan)
  • Code snippet to auto-fill discount codes at checkout
  • Custom liquid code modification for cart pages

Community Sentiment:
Merchants express frustration that this basic functionality requires expensive apps or upgrading to Shopify Plus. Many view it as counter-intuitive given that customer tagging already exists, and criticize Shopify’s app-dependent business model. Support staff acknowledge the request is logged with developers but provide no timeline for native implementation.

The discussion spans multiple years with no official resolution, though several app developers have entered the thread promoting their solutions.

Summarized with AI on October 25. AI used: claude-sonnet-4-5-20250929.

Guess what guys!? It works like a charm! Your selected tagged customers and your auto discount! Thank you Regios Technology!!

1 Like

https://apps.shopify.com/regios-automatic-discounts

2 Likes

Tobe, you’re the man! So many have been waiting for this feature! Thanks!!

1 Like

Hello
What plans with this auto discount be available to
Nancy What plans will this auto discount be available to write water?

Can’t the app work using only the Shopify Customer ID? Why does it ask for the customer’s name and email data?

Personally, I don’t want to share my customers’ data with a third-party app. This feature should be built into Shopify.

Hi Ram, I’m Tobe, the developer of Regios Automatic Discounts.

The customer’s name and email data is not stored on the app servers at all. It is only used for the ā€œSearch customersā€ functionality, as shown in these screenshots:

The actual data associated with the discount is sent to Shopify via their GraphQL API, and stored on their servers.

Hi Nancy, I’m Tobe, the developer of Regios Automatic Discounts!

This app can be used by stores on any Shopify plan.

Reply in this thread if you have any further questions, and I’ll be happy to answer them.

I’ll check it out. Thnx

Reply in this thread if you have any further questions, and I’ll be happy to answer!

I have no intentions to ever retain stores’ customer data on my server. Doing so would be a privacy and security minefield.

If anything, I’m lucky that Shopify Functions allow metafield configuration - this is the only place customer data is stored, and that’s hosted by Shopify themselves.

It works beautifully just adding the tag to your customer! You then develop a new discount with that tag.

Tobe,

Awesome work! I see that Shopify has a similar built now but shows the discount in the cart only. Would this work with subscriptions?

Actually I now realize the option to use tags is only available for coupons, not for automatic discounts…omg.

I am a big fan of Shopify, however not having an automatic discount based on customer is a big mistake, without a doubt this should be a basic feature on Shopify, worth noting this function is offered on almost all ecommerce platforms these days. Yes there are apps which can fulfil this function, however as we all know installing apps for every single function will slow your site down and potentially cause unexpected issues/conflicts.

2 Likes

Any update on this feature?

3 Likes

Another request to add automatic discount to specific customers. Please please put this up on the priority list! Many years of requests coming in on this thread.

4 Likes

It’s not a perfect solution, but Shopify has recently come out with Shopify Functions, which allows you to create your own automatic discounts with custom logic.

So, if you’re wanting to achieve this without an app, I recommend taking a look at the Shopify Functions documentation.

Otherwise, you can check out my app, Regios Automatic Discounts. It makes it super easy to create apply automatic discounts to tagged customers. Here’s a screenshot:

Let me know if you have any questions. Even if you don’t use my app, I can probably still help you in this thread.

5 Likes

Whoa, I just found this whopper of a thread-after posting a very similar question too. I searched in here before posting as well, but came about this thread from google search. So-did this get resolved?

1 Like

We’re still waiting! But I’m going to look into the Functions option that someone mentioned above…

2 Likes

Even being on Plus, i dont see this as being a native feature. Hope I’m not missing something! We also need this feature!

1 Like

Any luck on the Functions option?

1 Like