Are gift cards no longer sent after being created?

Topic summary

Customers report not receiving gift card emails after manual creation in Shopify Admin, and no email entry appears in the gift card log. The poster asks if behavior changed and whether they must now manually send emails.

Support clarifies that gift card emails are sent when the order is marked fulfilled; auto‑fulfillment can be set under Settings > Checkout. If a gift card order is unfulfilled, fulfilling it should trigger the email; if it’s fulfilled and no email was sent, contact authenticated support via the Help Center link.

For manually created gift cards, the “Send gift card now” checkbox should appear after adding a customer profile to the gift card details. Selecting it sends the email automatically.

The poster’s screenshot shows the checkbox missing; support advises adding a customer to the order details to make it appear. Confirmation from the poster is pending, so resolution is not yet confirmed.

Notes:

  • Screenshots are central to identifying the missing checkbox.
  • Terms: “fulfillment” refers to marking an order as completed, which triggers the email; “GC” stands for gift card; “Shopify Admin” is the store’s backend interface.
Summarized with AI on January 13. AI used: gpt-5.

But you can see form my screenshot that I don’t have this checkbox. So why does yours have it and mine doesn’t?