Hello, Are Performance Max campaigns in Google Ads better than Smart Shopping campaigns? Any opinions? Thanks!

Google engineers developed performance max to help novice advertisers access all the available assets within one campaign. Although this makes the campaign setup and configuration less complicated, it can deliver mixed results. Performance Max serves ads on Youtube, Display, Search, Discover, Gmai…

With my clients I would say a small percentage only have performance max. I have experienced very random peaks of costs for no good reason, sometimes no performance, sometimes poor performance, even weeks where it goes down then up. The issue is, not knowing the data. This causes myself and my clie…

Performance Max is for all you Google Ads only; while Smart Shopping campaigns can help manage your ads from different platforms. I prefer Google Ads, because it’s free and robust.

Thank you all for your answers! We have also Standard Shopping campaigns. We can’t see upgrade (to PM) option in these campaigns. The question is, if we’ll create the new campaigns (Performance Max) with the IDs of the products from these Standard Shopping campaigns, will all the historical data fro…

Thank you so much, @EmmanuelFlossie ! By the way, can you advice if it makes sense to choose “Optimize campaign for acquiring new customers” option or not - please see the attached screenshot below. Thanks! [Optimize Campaign for Acquiring New Customers.png]

Each business will have different results. I recommend you test 1 month with, and 1 month without. Then compare the data and make a decision based on the results.

I just want to add that there is no learning period, if you migrate smart shopping to Pmax. If you create a new Pmax campaign without the migration setup then there is a learning period.

Thank you, @EmmanuelFlossie ! I didn’t know that. Also, would you recommend creating separate PM campaigns for different product color variations or to add all variations in one PM campaign? Because some variations perform better than other, therefore I thought that it would be logical to create sep…

I recommend you test out what works best. Each business and account is different, even when selling the same items. Pretty much non of my clients setups are the same. All very different. However yes, if you have different ROAS targets, then separate them into each campaign. Be careful not to split …

Are Performance Max campaigns superior to Smart Shopping campaigns?

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EmmanuelFlossie June 15, 2022, 3:29pm 6

When creating a performance max campaign, it will use historical data, yes.

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Are Performance Max campaigns superior to Smart Shopping campaigns?

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