hey guys, i’ve run a shoe store and i’ve got display imported from facebook and other sources via plugins like fera ai and was wondering if having reviews displayed on your website helps with SEO? is it better to be photos or videos or just text would do the job?
Hey @sorenaalex Welcome to Shopify Community can you please share the Website URL
Yes, I redeem that having reviews on your website significantly helps SEO. Text reviews provide the most SEO value because they contain keywords and unique content that search engines can index. Photos and videos improve trust and conversions but don’t directly boost SEO. The best strategy is to use text reviews alongside photos or videos.
Hi @sorenaalex. Having product and service reviews is highly beneficial for SEO, as long as they are from real users.
While text reviews are often sufficient, videos are much more effective at building customer trust. They act as engaging touchpoints that encourage users to make a purchase, thereby boosting your SEO even further.
Hope this helps 
tbh the SEO benefit of reviews is mostly indirect. text reviews help because they add fresh keyword-rich content to your product pages that google can crawl, and if you’ve got review schema set up you can get those star ratings showing in search results which boosts click-through rate. photos and videos don’t directly help SEO since google can’t really “read” them the same way.
but the bigger win from photo and video reviews is conversion, not SEO. for shoes especially, people want to see what they actually look like on real feet, not just studio shots. a single photo review from a real customer showing the fit can do more for your conversion rate than a dozen text reviews. so imo prioritize getting photo reviews even if the SEO angle is more about the text.
Hi there @sorenaalex
Reviews are definitely a big help. While they might not magically boost your ranking to #1 overnight, they do help SEO in a more “indirect” way. When customers see real reviews, especially with photos, they tend to stay on your page much longer to read them. This increased “time on site” signals to Google that your store is helpful and trustworthy, which gradually improves your SEO over time.
For a shoe store specifically, text maybe great for Google to read keywords, but photos and videos are the real winners for conversions. People want to see how the shoes actually fit and look on real feet! I’d suggest a mix of both: keep the text for the search engines, and encourage customers to post photos to build that “real-life” trust that keeps people on your site longer.