Hello @aalkhanji ,
No answers on our end… I requested help from Shopify but no solutions… Instead they will offer you some payed app. Hope you get it fixed and if you ever do, please share with us how did you manage to get it resolved!
Topic summary
Multiple Shopify store owners report that their analytics have stopped tracking visitors accurately, particularly from the UK and EU regions. Despite having confirmed sales and traffic from Google Analytics, Shopify’s native analytics show minimal or zero visitors.
Key Issues:
- Analytics not registering mobile/tablet visitors, only showing bot/crawler traffic
- UK/EU visitor data completely missing despite confirmed sales from those regions
- Problem appears to have started around late 2024 (October-December timeframe)
- Facebook Pixel and Google tracking codes also affected for some users
Identified Causes:
- Customer Privacy settings related to GDPR/cookie consent are the primary culprit
- Issue often occurs after theme updates, particularly to Shopify 2.0 themes
- Both external themes (ThemeForest) and official Shopify themes (Prestige, Minimog) are affected
Solution Found:
Navigate to: Online Store > Preferences > Customer Privacy
- Change setting to “collect after consent” under EEA/UK data collection options
- Install a GDPR/cookie consent app (e.g., Ultimate GDPR EU Cookie Banner)
- Analytics will only track visitors who actively consent to cookies
Current Status:
- Some users report this setting has been moved or removed in recent Shopify updates
- Latest location: Customer Privacy > Cookie Banner > Regions (can deselect countries to collect data before consent)
- Shopify support has been widely criticized as unhelpful, often suggesting paid apps instead of solutions
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