Multiple Shopify store owners report that their analytics have stopped tracking visitors accurately, particularly from the UK and EU regions. Despite having confirmed sales and traffic from Google Analytics, Shopify’s native analytics show minimal or zero visitors.
Key Issues:
Analytics not registering mobile/tablet visitors, only showing bot/crawler traffic
UK/EU visitor data completely missing despite confirmed sales from those regions
Problem appears to have started around late 2024 (October-December timeframe)
Facebook Pixel and Google tracking codes also affected for some users
Identified Causes:
Customer Privacy settings related to GDPR/cookie consent are the primary culprit
Issue often occurs after theme updates, particularly to Shopify 2.0 themes
Both external themes (ThemeForest) and official Shopify themes (Prestige, Minimog) are affected
Solution Found:
Navigate to: Online Store > Preferences > Customer Privacy
Change setting to “collect after consent” under EEA/UK data collection options
Install a GDPR/cookie consent app (e.g., Ultimate GDPR EU Cookie Banner)
Analytics will only track visitors who actively consent to cookies
Current Status:
Some users report this setting has been moved or removed in recent Shopify updates
Latest location: Customer Privacy > Cookie Banner > Regions (can deselect countries to collect data before consent)
Shopify support has been widely criticized as unhelpful, often suggesting paid apps instead of solutions
Summarized with AI on October 31.
AI used: claude-sonnet-4-5-20250929.
One of the shops I was working in also had the same problem.
It went back to normal when I changed the “collect after” setting in the Shopify Customer Privacy section to "collect after "which led to data disruptions. They had this setting without a Cookie app/GDPR theme.
You can find this setting in preferences.
Check if that’s an issue for you too and let me know!
You saved my life on this one! Shopify support useless on this. Thank you!! Also, Shopify should warn users that this will be the behaviour once you choose the option…
I have the same problem, counting no visitors and it’s such a crucial time of the year. Have reached out to Shopify support for weeks now and no help. Tryed to follow the steps with the cookies but didn’t do anything. Anyone another solution?
Hi, im having this issue but the ‘collect after’ box does not exist in my admin area. Im guessing it may have been removed since this post. No Uk visitors or EU visitors are being shown.
With the latest GDPR thingy, that setting had disappeared now. I can’t see any of the customers from the UK. Do you have any updates on the way i can manage to get the data back on the graph please?
I’ve been having same issue and I looked in my theme code and found content_for_header had shopifyconsentapi stuff in it and it wAs commented out. So I remove the comment and hopefully it works.
Also my theme had a built in cookie banner that was tied to the logic… I think I got it sorted. Theme was minimog. Anyway I might be able to help people get theirs sorted
What? I have been trying to find this setting but it simply does not exist
on my shopify. what the heck. Whats your url read? can you share the link
pls?