Are Shopify online sessions not matching with ad clicks?

Topic summary

A user is experiencing a discrepancy between Shopify online sessions and ad click data. The metrics are not aligning as expected, with online sessions failing to match up with “click on link” ads. They are seeking guidance on how to resolve this tracking inconsistency and wondering if others are encountering the same issue.

Summarized with AI on November 25. AI used: claude-sonnet-4-5-20250929.

I am the only one experiencing shopify online sessions does not add up with adds “click on link”??
If not, how can i fix this?

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