I sell natural wines and am wondering if there are rules to avoid targeting minors. Thanks.
Topic summary
A seller of natural wines is inquiring about regulations and rules for advertising alcohol products through Google Ads, specifically asking whether there are restrictions to avoid targeting minors.
Hello KapitelZwieWine, thank you for asking your question.
Regarding laws, yes, each country has its own local laws, so make sure to check what these laws are, as this differs from country to country. Please check with your local regulators.
There are also some countries that you are not allowed to sell alcohol online, so check this: https://support.google.com/adspolicy/answer/16428720
Regarding rules for Google Merchant Center (Google Shopping), yes, you are not allowed to remarket, meaning retargeting, also known as display ads.
You are also not allowed to make any claims or statements, such as giving health benefits.
Make sure your website has an age restriction mechanism in place, in compliance with your local government laws.